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Location
Chennai | India
Job description
As the Marketing Head for our e-commerce platform, you will be responsible for developing and executing comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth. You will lead a talented team of marketing professionals and collaborate cross-functionally to create and implement effective marketing campaigns and initiatives.
Key Responsibilities : Strategic Planning : Develop and implement a robust marketing strategy aligned with the company's objectives to drive e-commerce sales and brand awareness. Team Leadership : Lead, mentor, and manage a high-performing marketing team, ensuring they are motivated and aligned with the company's goals. E-Commerce Expertise : Leverage your deep understanding of the e-commerce landscape to identify market trends, competitive insights, and growth opportunities. Customer Acquisition : Plan and execute strategies for customer acquisition through various digital channels, including SEO, SEM, social media, email marketing, and affiliate marketing. Conversion Rate Optimization (CRO) : Collaborate with the UX/UI team to optimize the online shopping experience, focusing on increasing conversion rates and reducing cart abandonment. Data-Driven Insights : Analyze marketing data and metrics to measure the effectiveness of campaigns, make data-driven decisions, and continually improve marketing performance. Content Strategy : Oversee content marketing efforts, ensuring that high-quality, engaging content is created and distributed across multiple channels. Budget Management : Manage the marketing budget effectively, allocating resources to the most impactful initiatives while maintaining a positive ROI. Brand Development : Work to enhance the brand's reputation and recognition in the e-commerce industry. Partnerships and Collaborations : Identify and develop strategic partnerships and collaborations that can expand our reach and customer base. Qualifications : - Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. - Proven experience as a Marketing Head or Director, with at least [X] years of experience in the e-commerce industry. - Marketing mandate, Marketing strategy, Brand Communications, Digital Marketing strategy, and Performance-driven campaigns. - Strong understanding of e-commerce platforms, technologies, and trends. - Demonstrated success in developing and executing marketing strategies that drive revenue growth. - Proficiency in digital marketing channels and tools, including SEO, SEM, social media advertising, email marketing, and analytics platforms. - Exceptional leadership and team management skills. - Analytical mindset with the ability to make data-driven decisions. - Excellent communication and interpersonal skills. - Creative thinking and problem-solving abilities. - Results-oriented with a track record of meeting or exceeding targets.Job tags
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