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Location

Delhi | India

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Job description

Job Description ( E-commerce Marketing Manager)

CTC- 8-10 LPA

Location:- Shalimar Bagh, Delhi Job Description 1. Operations & Strategies ✓ Manage daily operations for ecommerce including preparing and updating Product listing (Product data/specifications and images) on company’s website and marketplaces, and order fulfilment.

• List and manage the entire catalogue end to end on all major marketplaces.
• Preparing & uploading A+ content with the help of info-graphics and Optimised SEO rich content.
• Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
• Managing product inventory on company’s website and online marketplaces
• Coordination with new or existing partners for registrations and product listings
• Managing brand and product content on company’s websites and marketplaces.

2. Sales and Marketing

• Online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
• Forecasting and Executing Monthly/ annual Sales Targets
• End-to-end responsibility of e-commerce PL (revenue, margins, profitability) for sales through our e-commerce partners like Amazon, Flipkart, etc.
• Evaluate the performance of new launches vs planned and execute changes required.
• Developing and executing e-commerce strategies to drive online sales and improve customer experience, such as website optimization, product promotions and customer engagement initiatives.

Understanding drafting a Plan of Action(POA) against any suspended account or Suspended ASIN and being able to reinstate the Account of ASIN by providing plan of action.

• Generate and deliver periodic (monthly/quarterly) reports to review the work done, analyze statistics and metrics, and provide recommendations for further improvements.
• Generating all kinds of business reports, Sales Reports, and Return Reports and giving the business insight to add valuable input to improve the business efficiently.

Product portfolio

• Identifying product lines we should introduce as per our policy • Product mix optimisation for maximum volume • Models and specs benchmarking with competition
• Making USPs for all products to make sure our portfolio is meaningful
• Make sure to introduce new models well in time
• Identifying upcoming trends to make sure we cash on new products by launching in time. Brand Positioning
• Developing and implementing Brand positioning strategies
• All marketing material ,websites to be designed accordingly

3. Advertising

• Planning, executing and optimizing marketing campaigns, including paid advertising campaigns of Amazon and other platforms.
• Managing budgets effectively to maximise ROI.
• Make strategies to improve conversion rate ✓ Run Ecommerce advertising with AMS,CPC, CPM
• Increase ROAS
• Monitor Campaigns and analyse them note down its effects on Sales
• Understanding of improving product ranking organically on all the marketplaces.
• Knowledge about managing Sponsor Product Campaign (Auto and Manual) on both Amazon and Flipkart efficiently with good RoI and ACoS.

4. Inventory Management

• Creating FBA Shipment, Taking FC appointment and creating Removal Orders of all Unsold or damaged Inventory within the time.
• Reviewing stock levels and sales data to maintain a stable supply and demand status
• Plan Shipments so that no SKU goes out of stock
• Working closely with demand planning, merchandising and warehouse teams to ensure the fulfilment of orders on time.
• Reschedule missed appointments
• Reconciliation of Inventory

5. Returns and Refunds

• Monitoring and Managing the overall return rate for products sold on Market Place.
• Identifying and addressing trends or issues leading to high return rates.
• Implementing quality checks to assess the condition of returned products.
• Ensuring that returns are processed in accordance with Amazon/ Flipkart’s return policies and guidelines.
• Managing the costs associated with returns, including shipping, restocking and disposal costs.
• Identifying opportunities to reduce return-related expenses.
• Gathering feedback from customers regarding the reasons for returns

6. Buyer’s Messages ✓ Addressing and resolving customer issues and concerns in a timely manner while ensuring efficiency. 7. Reports/ MIS

• Providing weekly reports for plan vs actual wrt new models/product launch
• Various reports to present marketing activity and results ✓ We Vs Competitors Analysis
• Product Lind/ Product Mix performance reports
• Identifying Hero product and strategize to encash maximum results Desired Key Skills
• Professional Competencies Able to manage the team and should be a good team player.
• Good Problem-solving skills and confidence to handle the process independently.
• Demonstrable track record of devising sales- enhancing strategies
• Sound knowledge of prevailing procedures and techniques in ecommerce.
• Unmatched supervision, research, and troubleshooting skills.
• Exceptional quality assurance skills.
• Exceptional Creative Thinking skills Qualifications of candidate applying for this position

• BBA/MBA in Marketing
• Must have good understanding of E-commerce Market
• Must have worked closely with e-commerce companies like Amazon and Flipkart
• Candidate should have worked with emploers like Kitchen Appliances brands like Lifelong, Sunflame, Maharaja Whiteline, Borosil, Usha, Bajaj Appliances, wonderchef, Inalsa etc. OR
• Candidate who have worked with E-commerce Marketing/ Sales Agencies as Category Manager/ Business Development Manager/ Business Development Executive/E-commerce Specialist
• Good working experience in Excel/Google Sheets, MIS Reports

Team Reinforcement Consultant

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