E-commerce Marketing Manager
Reinforcement Consultants
Location
Delhi | India
Job description
Job Description
( E-commerce Marketing Manager)
CTC- 8-10 LPA
Location:- Shalimar Bagh, Delhi
Job Description
1. Operations & Strategies ✓ Manage daily operations for ecommerce including preparing and updating Product listing (Product data/specifications and images) on company’s website and marketplaces, and order fulfilment.
- List and manage the entire catalogue end to end on all major marketplaces.
- Preparing & uploading A+ content with the help of info-graphics and Optimised SEO rich content.
- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Managing product inventory on company’s website and online marketplaces
- Coordination with new or existing partners for registrations and product listings
- Managing brand and product content on company’s websites and marketplaces.
2. Sales and Marketing
- Online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Forecasting and Executing Monthly/ annual Sales Targets
- End-to-end responsibility of e-commerce PL (revenue, margins, profitability) for sales through our e-commerce partners like Amazon, Flipkart, etc.
- Evaluate the performance of new launches vs planned and execute changes required.
- Developing and executing e-commerce strategies to drive online sales and improve customer experience, such as website optimization, product promotions and customer engagement initiatives.
Understanding drafting a Plan of Action(POA) against any suspended account or Suspended ASIN and being able to reinstate the Account of ASIN by providing plan of action.
- Generate and deliver periodic (monthly/quarterly) reports to review the work done, analyze statistics and metrics, and provide recommendations for further improvements.
- Generating all kinds of business reports, Sales Reports, and Return Reports and giving the business insight to add valuable input to improve the business efficiently.
Product portfolio
- Identifying product lines we should introduce as per our policy • Product mix optimisation for maximum volume • Models and specs benchmarking with competition
- Making USPs for all products to make sure our portfolio is meaningful
- Make sure to introduce new models well in time
- Identifying upcoming trends to make sure we cash on new products by launching in time. Brand Positioning
- Developing and implementing Brand positioning strategies
- All marketing material ,websites to be designed accordingly
3. Advertising
- Planning, executing and optimizing marketing campaigns, including paid advertising campaigns of Amazon and other platforms.
- Managing budgets effectively to maximise ROI.
- Make strategies to improve conversion rate ✓ Run Ecommerce advertising with AMS,CPC, CPM
- Increase ROAS
- Monitor Campaigns and analyse them note down its effects on Sales
- Understanding of improving product ranking organically on all the marketplaces.
- Knowledge about managing Sponsor Product Campaign (Auto and Manual) on both Amazon and Flipkart efficiently with good RoI and ACoS.
4. Inventory Management
- Creating FBA Shipment, Taking FC appointment and creating Removal Orders of all Unsold or damaged Inventory within the time.
- Reviewing stock levels and sales data to maintain a stable supply and demand status
- Plan Shipments so that no SKU goes out of stock
- Working closely with demand planning, merchandising and warehouse teams to ensure the fulfilment of orders on time.
- Reschedule missed appointments
- Reconciliation of Inventory
5. Returns and Refunds
- Monitoring and Managing the overall return rate for products sold on Market Place.
- Identifying and addressing trends or issues leading to high return rates.
- Implementing quality checks to assess the condition of returned products.
- Ensuring that returns are processed in accordance with Amazon/ Flipkart’s return policies and guidelines.
- Managing the costs associated with returns, including shipping, restocking and disposal costs.
- Identifying opportunities to reduce return-related expenses.
- Gathering feedback from customers regarding the reasons for returns
6. Buyer’s Messages
✓ Addressing and resolving customer issues and concerns in a timely manner while ensuring efficiency.
7. Reports/ MIS
- Providing weekly reports for plan vs actual wrt new models/product launch
- Various reports to present marketing activity and results ✓ We Vs Competitors Analysis
- Product Lind/ Product Mix performance reports
- Identifying Hero product and strategize to encash maximum results Desired Key Skills
- Professional Competencies Able to manage the team and should be a good team player.
- Good Problem-solving skills and confidence to handle the process independently.
- Demonstrable track record of devising sales- enhancing strategies
- Sound knowledge of prevailing procedures and techniques in ecommerce.
- Unmatched supervision, research, and troubleshooting skills.
- Exceptional quality assurance skills.
- Exceptional Creative Thinking skills Qualifications of candidate applying for this position
- BBA/MBA in Marketing
- Must have good understanding of E-commerce Market
- Must have worked closely with e-commerce companies like Amazon and Flipkart
- Candidate should have worked with emploers like Kitchen Appliances brands like Lifelong, Sunflame, Maharaja Whiteline, Borosil, Usha, Bajaj Appliances, wonderchef, Inalsa etc. OR
- Candidate who have worked with E-commerce Marketing/ Sales Agencies as Category Manager/ Business Development Manager/ Business Development Executive/E-commerce Specialist
- Good working experience in Excel/Google Sheets, MIS Reports
Team
Reinforcement Consultant
Job tags
Salary