Merkle Singapore
Location
Delhi | India
Job description
Primary responsibilities: • Setup, build, and maintain highly personalised and dynamic cross channel campaigns (including email, SMS, push, etc.) and journeys • Proficiency in SQL, SSJS, JSON and AMPScript • Be comfortable and willing to work on all aspects of SFMC, from technical development and platform set ups, to integrations, to journey building and ongoing campaigns and platform management. • Have strong communication skills and be able to confidently present to a client, from platform demos, to setup/ build walkthroughs, to brief presentations on other related topics . • Configure email and omni-channel journeys with dynamic content and templates, personalization, mobile responsiveness and interactivity • Create queries to extract customer segmentation based on personas, triggers or other customer attributes for journey and content builds • Develop and maintain documentation on specifications, design, and test results in accordance to best practices and standards (e.g. BRD, FRD) • Partake in Marketing Cloud implementation for new clients – knowledge in Marketing Cloud Connect would be ideal
Secondary responsibilities: • Be part of a team that partakes in client discussions and sales journeys to gather business requirements and specifications, architecture and application design, and solutioning • Provide recommendations to align Salesforce’s technology and offerings to existing and new clients business needs and advising on the solution offerings Must have requirements: • Minimum 2 - 4 years of experience working in marketing automation (SFMC) in a technical role including Marketing Cloud implementations • Strong knowledge of Marketing Cloud functionalities such as of Journey Builder, Email Studio, Contact Builder, Automation Studio, Cloud Pages, Mobile Studio, Ad Studio, Marketing Cloud Connector • Marketing cloud implementation experience • Intermediate knowledge and understanding of Sales and/ or Service cloud ecosystems and how they integrate with Marketing Cloud • Strong technical skills in HTML, CSS, AMPScript, API integrations, Java script, SQL, and JSON • Marketing Cloud Certifications (Developer/ Consultant/ Email Specialist) • Self-motivation and a desire for continuous learning and improvement • Strong communication and presentation skills Good to have requirements: • Knowledge of additional products such as MC Personalisation (Interaction Studio), MC Intelligence (Datorama), Experience Cloud, Commerce Cloud, Loyalty Management or CDP is advantageous. • Working knowledge of Einstein Analytics • Experience or knowledge with other marketing automation platforms is advantageous • Be able to understand ETL and data migration best practices You can also drop in your resume at [email protected]Job tags
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