ASO Specialist

Location

Delhi | India

Job description

• ASO Specialists will report to the Head of Customer Acquisition

• The new member will work together with other marketing stakeholders such as Android ASO specialist, Paid marketing manager, Customer lifecycle manager, and Design colleagues
• A new member needs to own up the acquisition funnel from app discovery to paying subscribers, and contribute to the revenue target for iOS
• Your objective will be to support organic downloads and our user acquisition strategy by optimizing keywords to ensure SKIDOS apps appear at the top of the search, supporting releases of existing apps, launching new games, performing competitor and marketing research, running ASO experiments, and analyzing results mainly in iOS, and support some Android activities

You will spend most of your time on:

• Optimizing keywords strategy for App Store apps
• Identify profitable customer cohorts and drive experimentation across different stages of the acquisition funnel to improve key metrics
• Supporting the release cycle of existing and new games
• Create and implement an ASO strategy to improve monetization rates of SKIDOS apps
• Work with cross-functional stakeholders (Data, Product, and Engineering teams) to gain insights and identify areas for improvement
• Provide guidelines and recommendations to other stakeholders on how to maximize in-app discovery and improve conversion rate based on analytics.

What we want to see in your past experience:

• About 2 years experience with ASO (App Store)
• Excellent analytical skills
  
• Excellent written and verbal communication skills in English
• Basic knowledge of additional languages (Spanish, Italian, Portuguese, French, etc.) - is an advantage
• Ability to manage multiple tasks and support communication across several departments as well as within the marketing team
• Ability to work under your own initiative
• Organized, punctual, responsible

Job tags

Salary