Location
Vapi | India
Job description
Overview:
The Senior PPC role is a pivotal position within our organization responsible for leading and optimizing all aspects of our PPC campaigns. This role plays a critical part in driving our digital marketing efforts increasing brand visibility and maximizing ROI. The Senior PPC will collaborate closely with the marketing team and other key stakeholders to ensure that our PPC strategies align with overall business objectives.
Key Responsibilities:
- Develop execute and optimize PPC campaigns across various platforms.
- Analyze campaign performance and make datadriven decisions to enhance ROI.
- Conduct keyword research and ad copy creation to maximize campaign effectiveness.
- Monitor and manage budgets bids and expenses for all PPC initiatives.
- Implement A/B testing and other optimization strategies to improve conversion rates.
- Stay updated on industry trends and best practices in PPC and digital marketing.
- Collaborate with the SEO team to integrate PPC and organic search strategies.
- Report on key metrics and campaign performance to stakeholders regularly.
- Identify and implement new opportunities for growth and expansion within PPC channels.
- Work closely with graphic designers and content creators to ensure cohesive messaging across campaigns.
- Utilize Google Ads and other relevant platforms to achieve campaign objectives.
- Ensure compliance with all relevant regulations and best practices.
- Manage relationships with thirdparty PPC vendors as necessary.
- Contribute to overall digital marketing strategy and planning.
- Provide mentorship and support to PPC team members.
Required Qualifications:
- Bachelors degree in Marketing Business or related field.
- Proven experience in managing largescale PPC campaigns.
- Demonstrated expertise in data analysis and interpretation.
- Indepth knowledge of Google Ads and other PPC platforms.
- Strong understanding of SEO principles and their application in PPC.
- Ability to work with large sets of data and draw actionable insights.
- Excellent communication and presentation skills.
- Current Google Ads certification is preferred.
- Experience with bid management and keyword research tools.
- Ability to thrive in a fastpaced collaborative team environment.
- Strong project management and organizational skills.
- Understanding of remarketing and audience segmentation strategies.
- Proficiency in website analytics tools such as Google Analytics.
- Ability to adapt to evolving digital marketing technologies and methodologies.
- Experience with ecommerce and lead generation PPC campaigns is a plus.
data analysis,seo,google ads,digital marketing,ppc,campaigns,data
Job tags
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