Mashreq
Location
Delhi | India
Job description
Overview We are seeking an experienced and driven Affiliate Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for managing and growing our affiliate partnerships, driving traffic, and maximizing revenue through affiliate channels.
Job Responsibilities Develop and execute affiliate marketing strategies (Third party aggregators, Mobile App Affiliates, Web affiliates) to drive customer acquisition and revenue growth. Recruit, onboard, and manage relationships with new affiliates and affiliate networks working closely with media agency Hands on usage of MMP platforms like GA, Adjust, Appsflyer, Firebase for daily MIS and Reporting Daily MIS and Reporting of acquisition numbers through affiliate channels Monitor affiliate activity, analyze performance, and identify areas for optimization. Negotiate and manage contracts and CPA structures with affiliates working closely with media agency Provide creative and promotional assets to affiliates to optimize their marketing efforts. Stay updated on industry trends, competitor strategies, and best practices in affiliate marketing. Own and build the bank’s relationships with top affiliates and third party aggregators and leverage the relationship to obtain insights and drive acquisition through these channels Regular interaction with affiliate partners and other digital marketing channel partners for campaign planning, execution, and monitoring. Knowledge, Skills and Experience Ability to work independently & work as a team player. Proven track record in affiliate marketing, with at least 3years of experience in managing affiliate programs must have Retail Banking industry Marketing work experience . Hands on experience in MMP tools integration, testing and reporting (Like Adjust, Appsflyer, Firebase) Strong understanding of affiliate marketing concepts, strategies, and best practices. Experience working with affiliate platforms and tracking tools globally Exceptional negotiation, communication, and analytical skills. Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment. Creative thinking and problem-solving skills. Knowledge of SEO, PPC, and other digital marketing channels is a plus. Having a background in banking offers a distinct advantage in this role.Job tags
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