Hoffmann-La Roche
Location
Lucknow | India
Job description
You will be the custodian of the overall insighting domain for his/her state cluster - overall accountable for gathering upkeep of cluster-specific insights, working in tandem with cluster team members, as well as sharing them as needed within the insights chapter
Accountabilities
Single point of contact for all research insight generation efforts within the state cluster, including
. Primary / secondary research specific to brands, disease areas
. Competitive intelligence
. Patient journey mapping (if cluster-specific) and related research
. Customer (prescribers non-prescribers) insights
. SoF-specific information pertinent to the respective cluster
. Represent the cluster in the Insights Chapter as an active participant
. Lead insight generation collation activities from own cluster as required, given the chapter needs
. Distill key insights from own cluster from time to time, and share as relevant - fostering sharing of learnings across clusters
. Support chapter initiatives to build new solutions for the affiliate eg participate in sprints called by the chapter as when needed
. Accountability for providing own cluster-related inputs to the Digital Nerve Center as when required
. Design maintain up-to-date cluster-specific collateral for effective, data-driven decision-making. For example:
. Customer and patient personas to enable better messaging, call planning, engagement strategies, promotional initiatives, etc
. Influence maps in the cluster for different ecosystems and accounts
. Customer belief-mapping estimates for various Roche products
. Primary secondary sales data analytics for the cluster Disease-specific insights from the state for existing new portfolio projections
. State factbook including key demographics, epidemiological info pertinent to Roche products, SoF-wise data, patient funnels, etc
. Lead various research projects aimed at fine tuning/informing hypotheses/approaches
. Enable formulation of effective cluster-level strategy in coordination with senior stakeholders within the cluster team, and support creation of annual business plans
. Aid customization of pricing and PAP solutions (where feasible) basis business case rationale
. Lead local market research needs for the state, including any for new launches
. Support design of innovative solutions based on customer / account / patient level insights
Functional Competencies
Strong analytical capability strategic thinking
Strong problem solving skills
3+ years (minimum) of work experience in strategy consulting, or in a corporate strategy function
Prior experience of handling consulting / complex research projects, preferably in healthcare / pharma
Strong quantitative aptitude a must
Good communication skills, fluency in English essential
Knowledge of productivity tools
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Educational Qualification - Must Meet: Post Graduate MBA with a good CGPA and / or a top-tier B-school
Educational Qualification - Optional: Healthcare/pharma marketing/analytics . Knowledge of productivity tools
Mindset Behavior
. Patient Customer Centric
. Pragmatic
. Experimenting Risk taking
. Questioning Challenging
. Networked Collaborative
Job tags
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