Database Marketing - Segmentation Specialist

Location

Bangalore | India

Job description

Commvault is an equal opportunity workplace and is an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. and we will not discriminate against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we work.

The Database Marketing Specialist will provide campaign support for global marketing initiatives and regional field marketing teams.

What you'll do...

• Building campaign outbound lists based on user requirements, working with the Client to build the best-optimised target list.
• Ability to extract data from multiple sources, to craft and improve target lists.
• Liaise with internal clients to understand business objectives and make recommendations and draw conclusions based on data.
• Analyze campaign-relevant data using standard and ad-hoc reports in Salesforce.com and using database query tools.
• Explore external data sources for additional intelligence and insight.
• Use data to segment existing accounts into business-related use cases for Marketing purposes.
• Work cross-functionally to resolve data concerns regarding contacts/leads.
• Measure the efficiency of lists and suggest improvements based on standardized metrics.
• Proactively handle MI Requests assigned in Workfront within SLA.
• Handling the routine backup of Marketing Operations Data.
• Handling the scheduling of Marketing Operations Power BI Databases.

What you are...

• Experience with Marketing campaigns, ideally from a database marketing or marketing operations perspective.
• Proven and shown experience in SQL programming, data extraction, manipulations etc.
• Experience & proven understanding of relational database concepts.
• CRM experience with SalesForce and SFDC dashboards.
• Capable of identifying ways in which data assets can be optimized for use in Marketing.
• Diligent and organized with the ability to balance multiple projects simultaneously.
• Strong analytical, reporting and interpersonal skills.
• Advanced use of Microsoft Excel.
• Experienced with Power BI dashboard creation and design.
• #L1-PT1

Job tags

Salary