Digital Marketing Manager
Location
Ghaziabad | India
Job description
Key Responsibilities;
- Should be able to showcase strategic mindset for devising annual digital media and content plans in partnership with agencies.
- Should be able to demonstrate the impact of digital initiatives on driving trials/business.
- Should have understanding of programmatic advertising, martech stacks and data providers.
- Should have handled/exposed to various analytical/tech tools - e.g. Google ad words, FB insights etc.
- Experience with B2C digital media, preferably in CPG domain.
- Analytical mindset and critical thinking.
- Experience in identifying and validating strategic marketing objectives.
- Experience in analyzing online campaigns: video, search, email, affiliate, display & social.
- Excellent communication and interpersonal skills.
- Develop and execute digital campaigns for multiple Brands. Closely work with brand team, creative & media agency and external vendors to develop and drive digital initiatives across multiple brands. Campaigns to be built across Video, Display, search and social.
- Work with design & development agency to build the corporate website, brand websites and Direct o consumer website and manage all end-to-end. The work ranges from design, content, SEO and driving engagement features of websites to drive traffic to website. Ensure content efforts to drive conversion on D2C platform.
- Developing & monitoring dashboard for Portals / digital assets via Excel.
- Analyzing effect of different online & offline initiatives to develop strategies for growth
- Performing ROI analysis to evaluate efficiency & effectiveness of campaigns
- Formulate a mechanism to track and evaluate the effectiveness of digital marketing initiatives. Benchmarking performance across all assets & advising on KPIs
Essentials requirement ;
MBA or equivalent in marketing from an institute of repute
8-10 years of relevant experience in Digital Marketing.
Job tags
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