AORBIS Inc
Location
Ahmedabad | India
Job description
About Our Company: Aerocraft Engineering India Pvt Ltd based in Ahmedabad, provides services to US-based Architecture, Engineering, and Construction group of companies: Russell and Dawson – An Architecture/Engineering/Construction firm ( United-BIM – BIM Modeling Services Firm ( AORBIS – Procurement as a Service Provider (
We are a nimble and growing organization where everyone’s role is very important for the company’s business success. All team members’ contributions have a direct correlation with the company’s performance in meeting its business and financial objectives. As the Brand and Content Manager at Aerocraft Engineering Inc., you will lead our content strategy, creation, and distribution efforts, ensuring they align with our inbound marketing objectives and the customer journey. This role is crucial in driving brand awareness, engagement, and conversion, focusing on the US markets in the Architecture and Engineering sectors. This post will report to the AVP of Marketing. Job Location: Ahmedabad (Siddhivinayak Towers, Makarba), Onsite Overview: 2PM to 11PM-Monday to Friday Position: Brand and Content Manager Experience Level: 8-10 years. Industry: Architecture, Engineering (B2B) Responsibilities: Develop and implement a strategic content plan that supports the company's business goals, reflects our brand voice, and meets our target audience's needs throughout the inbound marketing funnel. Produce compelling, high-quality content tailored for our B2B audience in the Architecture and Engineering industries, including blogs, white papers, case studies, videos, and social media posts. Conduct market research to grasp US market trends, customer needs, and competitive insights, informing our content strategy. Work closely with marketing, sales, and product teams to develop a cohesive content calendar that maps precisely to the stages of the customer journey. Utilize metrics to measure content performance, adjusting strategies to align with inbound marketing goals and maximize ROI. Maintain brand consistency across all content production, upholding our identity and messaging standards. Skills Required: 8-10 years of relevant experience in content marketing or a related field, with a strong background in the B2B sector, especially within the US markets of Architecture and Engineering. Deep understanding of the inbound marketing funnel, customer journey mapping, and content generation techniques that engage and convert at each stage. Exceptional writing, editing, and storytelling skills, able to engage a technical and professional audience effectively. Solid analytical abilities to track content performance and inform strategy adjustments. Proven leadership and team management skills, capable of guiding digital marketing teams in a high-paced environment. Preferred Bachelor’s / master’s degree in marketing, Communications, Journalism, or related field. Benefits: Exposure to US Projects/Design/Standards Company provides Dinner/Snacks/Tea/CoffeeZero Balance Salary Account with Axis Bank Reimbursable Health Insurance 15 paid leave + 8-10 Public HolidaysJob tags
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