Therapy Lead Marketing - OTC CoE

Location

Secunderabad | India

Job description

• Develop Innovation plans for brands across countries basis strong understanding of consumer, doctor and market needs
• New product ideation - Drive screening, scoping and selection of new product ideas
• Develop/Review business cases for new products using both primary and secondary data sources
• Develop and implement product strategies consistent with the company vision
• Develop and maintain an understanding of the product, market and competition
• Develop product positioning, differentiators and go to market strategy
• Execute key activities with the country teams and drive key programs
• Develop brand architecture in line with the customer needs and brand values
• Identify opportunities for growth proactively and drive it in a scalable way

Education and Experience

• 10+ years of experience in product management / Brand marketing
• Experience in Direct to consumer (DTC) and digital marketing
• FMCG/Pharma firms
• MBA from premium institutes

Key Personal Attributes

• Strong ownership of the business
• Ability to deliver in an individual contributor setting
• Self-starter with a go-getter attitude and ability to work under minimal supervision
• Must be a quick learner
• Excellent interpersonal skills and ability to work with cross functional teams
• Should possess good communication and multi project management skills

Job tags

Salary