Own and handle online assets including website, social media and all online properties / initiatives.
Plan the launch of new products and releases and manage the cross-functional implementation of the plan.
Build a strong prospect base with due research followed by lead-gen activities.
Work with engineering teams through design, testing, and product release.
Prioritize between long and short term challenges, problems and opportunities based on business rationale to drive product priorities jointly with product line management.
Develop user stories and business requirements in partnership with product line management, and carry through to development and definition of product specifications.
Plan and execute marketing campaigns for brand building and demand generation utilizing various marketing channels such as digital marketing, search engine marketing, content marketing, social media, conferences other related programs.
Choose the best mediums to deliver each content and execute to attain maximum impact.
REQUIREMENTS
1-3 years prior demonstrable experience in product marketing/digital marketing is strongly preferred.
Ability to strategize and create content relevant to a specific audience.
Able to ramp up quickly on new technologies, Self-directed and operates with urgency, focus, and discipline.
Must demonstrate strategic thinking and thought leadership, as well as ability to lead initiatives through implementation.
A track record of success in the design and execution of cross functional projects.
Good knowledge of English (written and oral) and good communication skill with good inter-personal skills.
Strong writing skills and ability to present concepts verbally.
