Deputy Manager - Marketing
Location
Gurgaon | India
Job description
Responsibilities
Key Accountabilities - End to end execution of performance marketing campaign with multiple agencies starting from defining media plan to quotations to analysing the same with ADL
- Maintaining track of the campaign including spend vs leads
- Coordination with Digital Agency for Social/SEO/Content/Blog/Website/ Landing Pages etc.
- Coordination with Rep India for ORM
- Coordination with ADL and Cloudsteer for API integration
- Campaign creation and Report generation in SFDC
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Working with graphic designer / agency to develop required creatives for digital campaigns
- Working with influencers to get the maximum reach
Operational - Drive SEO, SMO (or SEM) and Performance Marketing Campaign (International & Domestic) for lead generation with knowledge of web Analytics and web design.
- Knowledge of SFDC and its integration with third party tools will be an additional advantage
- Develop and implement targeted Digital Campaigns
- Plan, manage and execute various online events/webinars
- Monitor, review, measure and report the effectiveness of all digital campaigns activities
- Determine and manage the digital campaigns budget with focus on cost and quality
- Collaborate with the sales function to understand specific targets and requirements
Functional Skills Required -- Excellent communication skill.
- Very good knowledge of Microsoft office.
- Preferably knowledge of Real Estate Marketing or Agency
- Experience in handling agencies
- Good knowledge of marketing strategies, channels, and branding.
- Knowledge of Power BI, Microsoft Excel and Power Point Presentation
Soft Skills Required -- Good communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Analytical & Problem-solving skills.
- Highly organized & proactive
- Initiative & Drive
- Resilience & Adaptability.
- Team Player
- Positive Attitude
Internal & External Interactions - Internal: All Stakeholders – Sales, Marketing, Brand Team, Regional Marketing Teams
- External: Creative Agency, Media Planning Agency, Digital Agency,
Qualifications Qualification - MBA in Marketing with specialization in Digital Marketing for reputed institute
Job tags
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