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Data Scientist, Research, Ads, Insight and Measurement


Google


Location

Bangalore | India


Job description

Minimum qualifications:

Preferred qualifications:

About the job

At Google, data drives all of our decision-making. Quantitative Analysts work all across the organization to help shape Google's business and technical strategies by processing, analyzing and interpreting huge data sets. Using analytical excellence and statistical methods, you mine through data to identify opportunities for Google and our clients to operate more efficiently, from enhancing advertising efficacy to network infrastructure optimization to studying user behavior. As an analyst, you do more than just crunch the numbers. You work with Engineers, Product Managers, Sales Associates and Marketing teams to adjust Google's practices according to your findings. Identifying the problem is only half the job you also figure out the solution.

In this role, you will support modern digital advertising, and enable a thriving and open internet advertising ecosystem that supports users, publishers, and advertisers.

Modern digital advertising is a scaled business that relies on a mutually-reinforcing cycle of ad-sales, ad-planning, ad-implementation/optimization and ad-measurement. Ad-measurement is key to this cycle, and with measurement you will help advertisers and platforms to conceptualize, create and plan successful campaigns, serve the right ads to the right users, help allocate resources to the right channels, allocate bids in auctions and budgets across campaigns appropriately, and to audit the efficacy of ads in delivering on various campaign goals.

Responsibilities


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