Content Marketing Manager | Remote-Friendly

Location

Pune | India

Job description

Velotio Technologies is a product engineering company working with innovative startups and enterprises. We have provided core product development for 110+ startups across the globe building products in the cloud-native, data engineering, B2B SaaS & Machine Learning space. Our team of 325+ elite software engineers solves hard technical problems while transforming customer ideas into successful products.

Requirements

About the Role:

We are looking for a Content Marketing Manager to lead our content initiatives. You will work closely with C-level management & the Director of Marketing on content strategy, messaging, and execution. We offer a competitive salary with opportunities for future growth.

Desired Experience & Qualifications:

• A strong background in content writing with 5+ years' experience, ideally for a B2B audience.
• Previous experience working within the IT/tech industry – especially product engineering & IT services or SaaS startups.
• Have experience in writing about technology, design, development, entrepreneurship, business, or related subjects.
• Previous experience targeting US startups and enterprises.
• A track record of organized, strategic thinking that results in content that tells a brand story, meets and exceeds the prospect's needs.
• Good understanding of the target persona's behavior, social media channels, and implementing this knowledge into content campaigns.
• We are looking for someone entrepreneurial and creative with the ability to lead initiatives independently.
• Native-level English speaker with creative writing skills & impeccable grammar.
• Enthusiasm, good attitude & fanatical attention to detail.
• Bachelor's degree or equivalent years of experience in Journalism, Marketing, Creative Writing, English, or a related field preferred

Key Responsibilities:

• Lead authoring of new website pages, case studies, opinion articles, white papers & other sales enablement content. Help shape and express stories of our work, and curate a portfolio of content that represents the range of our work, people, capabilities, and impact.
• Creating persona-driven content for different stages of the buying cycle to attract more relevant traffic and to expand our subscriber base.
• Creating awareness/excitement about our services and collecting leads by producing all types of content - ebooks, whitepapers, blog posts, and case studies. The topics will primarily be related to offshore software development/product engineering.
• Community building and driving engagement for our brand through social media and blog comments
• Reaching out to industry influencers/experts for interviews
• Ensure SEO best practices are consistently utilized and implemented.

Our Culture

• We have an autonomous and empowered work culture encouraging individuals to take ownership and grow quickly.
• Flat hierarchy with fast decision making and a startup-oriented 'get things done' culture.
• A strong, fun & positive environment with regular celebrations of our success. We pride ourselves in creating an inclusive, diverse & authentic environment.

We want to hire smart, curious, and ambitious folks so please reach out even if you do not have all of the requisite experience. We are looking for writers & marketers with the potential to grow!

Note: Currently, all interviews and onboarding processes at Velotio are being carried out remotely through virtual meetings.

Job tags

Salary