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Marketing Officer - Hospital


Hospital


Location

Patna | India


Job description

Qualification: Graduation or Mba

Experience: 1-4 years

- Marketing executives in healthcare have the primary responsibility of planning, directing, coordinating, and evaluating an organization's marketing strategies.

- Top executives oversee the internal marketing staff to ensure advertising initiatives are meeting targeted goals.

- To formulate brand plan and propose various Marketing strategies in accordance to corporate policy for hospital brand

- To plan various activities as per the phase wise Marketing Strategic plans

- To carry out Research activity related to marketing plan evolved.

- To explore newer geographical area new markets, for customer target for hospital.

- To explore new product feasibility for business plan.

- To do regular fieldwork to understand and develop sound marketing plan.

- Monthly detailed report of the activity should be submitted to the management

- Weekly progress report should be submitted in brief to management about the activities assigned.

- Implementing marketing strategies that meet overall organizational goals

- Overseeing the marketing departments individual projects

- Liaising between the marketing department and upper leadership

- Managing relationships with the media and the wider community

- Evaluating the effectiveness of old marketing programs and the viability of new ones

- Those who have Hospital Marketing experience only can apply.


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