Senior Content Writer - Healthcare Focus
Location
Bangalore | India
Job description
Are you experienced in writing content for healthcare professionals Do you enjoy crafting compelling, expert-level content that drives nurturing and conversion for SaaS businesses Join us to unleash your creativity!
Responsibilities
- Develop content plans based on keyword research, gap analysis, and audience needs.
- Prepare SEO and business-focused technical tasks for articles, landing pages, and ebooks.
- Outline and write articles.
- Develop ebooks and other lead magnets.
- Design landing page structure and write content.
- Draft and implement chatbot messages and follow-up emails.
- Write social media posts based on articles.
- Write text for Google and Facebook ads.
- Write video scripts and oversee video creation.
- Develop webinar content, manage presentation creation and recording.
- Manage illustrations and additional assets for written content creation.
- Analyze and rewrite existing articles and other content for improvement.
- Conduct audience analysis, SEO analytics, and performance tracking, adjust strategies accordingly.
- Create and validate content strategies aligned with business goals, analyze performance and make optimization suggestions.
- Organize and manage tasks, time, and resources to meet deadlines.
Requirements
- At least 2-3 years of experience in content writing, preferably in the tech or software industry.
- At least one year of experience in the healthcare industry.
- Knowledge in the field of marketing and B2B marketing communications.
- Experience in content strategy creation and implementation.
- Excellent skills of searching, processing, and analyzing information, ability to express your thoughts in an explicit manner.
- Experience with keyword research, SEO best practices, and content optimization.
- Experience in the creation of tech tasks and briefs.
- Excellent writing and editing skills, with the ability to create content that is engaging, educational, and persuasive.
- Ability to write clear, concise, and grammatically correct content.
- Experience in writing engaging social media posts and understanding of social media platforms like Facebook, LinkedIn, Instagram, and X.
- Ability to write compelling text for Google and Facebook ads.
- Experience in writing scripts for videos and webinars.
- Knowledge of Google Analytics and ability to analyze content performance.
- Ability to align content strategies with business goals and make data-driven decisions.
- Strong proofreading skills and an eye for detail in both textual and visual content.
- Ability to work well in a team, take feedback constructively, and contribute to collaborative projects.
- Strong organizational skills and the ability to work independently to meet deadlines.
- Excellent verbal and written communication skills for internal coordination and content creation.
- Experience in creating expert content for the following industries: Healthcare, Mental healthcare, Life coaching, and Financial advisory.
- A portfolio showcasing a range of written works, including articles, ebooks, and social media posts.
- Advanced level of English with excellent grammar and spelling.
- Time management and organization skills to prioritize tasks and meet deadlines.
- Ability to take responsibility to the final result.
What we offer
- Working with a promising product that helps experts worldwide provide quality services online at any time from anywhere in the world.
- Creating content for the western market (USA, Europe).
- Well-established processes and detailed workflow for fast onboarding and comfortable work.
- Work with various content types, from articles and guides to landing pages and video scripts.
- Vertical (Content Marketing Manager, Marketing Manager) and horizontal (Technical Writer, UX Writer, Business Analyst, UX Designer, and others) career growth.Â
- Possibility to dive deep into the topic of articles to create expert, high-quality content.
- Wide opportunities for education and professional development, participation in external and internal training programs, seminars and conferences.
- Opportunity to work remotely around the world.
Why you
Join our team of professionals! We're seeking open-minded specialists who thrive on challenges and embrace them as opportunities for growth. We'd love to have you on board if you're committed to continuous self-development and knowledge exchange!
Job tags
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