ANP HR Consultancy
Location
Noida | India
Job description
Position Name Performance Marketing Manager
Location Noida
Exp 10 15 yrs
CTC 8 LPA 15 LPA
Mandatory Skiils
About The client
Our client started in the Year 2018 to bridge the gap between Students and Higher EducationInstitutions. We are a onestopsolution for all Marketing needs of Higher Education Institutions / Ed tech Companies.
Job Responsibilities
Plan develop and implement SEM strategies.
Execute tests collect and analyse data identify trends and insights in order to achieve maximumROI in paid search campaigns
Track report and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses staying on budget estimating monthly costs and reconciling discrepancies
Optimise copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery expansion and optimisation
Research and analyse competitor advertising links
Requirements:
Proven SEM experience and success managing PPC campaigns across Google Facebook YahooandBing
Wellversed in performance marketing conversion and online customer acquisition
Uptodate with the latest trends and best practices in search engine marketing Indepth experience with bid management tools Experience with website analytics tools (e.g Google Analytics GTM NetInsight Omniture WebTrends Etc) Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Working knowledge of HTML CSS and JavaScript development and constraints
Past experience in the education industry is preferable.
performance marketing,google adwords,ratios,adwords
Job tags
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