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Digital Marketing Executive


Invimatic Technologies Pvt Ltd


Location

Pune | India


Job description

Roles And Responsibilities

∙Create digital marketing campaigns.

∙Ensure consistency in the brand messaging.

∙Work with the sales team to coordinate marketing campaigns.

∙Prepare emails and newsletters to send to current customers.

∙Launch promotional offers and events to attract new customers.

∙Optimise the business website to increase online traffic.

∙Follow best practices for social media marketing on different platforms.

∙Conduct regular audits for social media and website marketing performance.

∙Maintain and monitor online listings across various e-commerce platforms.

∙Track marketing metrics and analyze digital data to measure marketing success.

Digital Marketing Skills And Qualifications

∙Excellent writing skills and verbal communication abilities

∙Attention to detail and ability to multitask and manage multiple projects

∙Strong analytical thinking and problem-solving abilities

∙Capable of identifying, attracting and engaging target audiences

∙Up-to-date knowledge of digital marketing trends and developments

∙Creative in devising informative, engaging and motivational digital campaigns

∙Proven marketing experience on different digital platforms

∙Experience with leading and managing social media marketing campaigns

∙Knowledge of email, newsletters, push notification and display advertising campaigns

∙Ability to use SEO, SEM and marketing databases for promotional purposes

∙Understanding of landing pages optimisation, user funnels and A/B testing

∙Proficiency in using website analytics tools, ad serving tools and marketing software


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