Recruit91
Location
Gurgaon | India
Job description
- We are seeking a highly skilled and creative Content Specialist to join our dynamic marketing team. As a Content Specialist, you will play a crucial role in creating and managing engaging and informative content that aligns with our brand& voice and objectives.
- Your responsibilities will include developing written materials, producing multimedia content, and optimizing content for various digital platforms. You will collaborate with cross-functional teams to ensure the consistent delivery of compelling content that drives brand awareness, audience engagement, and lead generation. Responsibilities : Content Creation : Develop and produce high-quality, original, and compelling content, including but not limited to blog posts, articles, social media posts, info-graphics, videos, and other multimedia formats. Content Strategy : Collaborate with the marketing team to develop content strategies that align with the company marketing goals, target audience, and brand positioning. SEO Optimization : Implement SEO best practices to optimize content for search engines, ensuring increased visibility and organic traffic. Social Media Management : Manage and maintain the company's social media accounts, regularly posting engaging content and responding to comments and messages. Content Distribution : Utilize various content distribution channels, including email marketing, social media platforms, and third-party websites, to extend content reach and engagement. Content Calendar : Develop and maintain an editorial content calendar to ensure a consistent and timely content publishing schedule. Market Research : Stay up-to-date with industry trends, competitor activities, and emerging content formats to recommend innovative and effective content ideas. Analytics and Reporting : Monitor content performance using analytics tools, track key performance indicators (KPIs), and provide regular reports on content engagement and audience behavior. Collaboration : Work closely with designers, videographers, and other team members to produce multimedia content that aligns with the brand's visual identity and messaging. Content Compliance : Ensure all content adheres to legal and ethical guidelines, copyright laws, and company policies.Job tags
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