Digital Marketing Specialist

Location

Chennai | India

Job description

Greetings of the day!!!
Digital Marketing Specialist
Location: Chennai/Hyderabad
Job Type: Full Time
Qualifications:
• Bachelor's or Master's degree in business, marketing, or equivalent experience (proven experience will be preferred over strong academic background)
• 4-6 years' experience in b2b digital marketing roles
• Demonstrated experience in launching digital marketing campaigns and partnering with CRM, Digital, IT and marketing teams to build or strengthen omni-channel strategies
• Exceptional communication and writing skills
• Hands on experience for tracking and reporting analytics using various tools like Google Analytics, Salesforce etc.
• Experience in optimizing landing pages and conversion funnels.
• Content development experience would be an added advantage
Roles and Responsibilities:
• Identify, develop and implement digital marketing strategies, aligned with marketing objectives, and lead generation goals.
• Support company's branding and lead generation goals with campaigns on digital media like social media, email, SEO/SEM, display, third party vendors etc.
• Manage and implement content marketing based on buyer personas using various digital channels.
• Create landing pages for SEO/SEM
• Plan and launch optimized online ads through Google AdWords, LinkedIn, Twitter etc. to increase brand awareness and/or generate leads.
• Be actively involved in SEO efforts and website optimization along with managing/improving the user experience and search readiness of the website.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Evaluating customer research, market conditions and competitor data.

Interested can share their resumes to [HIDDEN TEXT]

Job tags

Salary