Content strategy: Assist in developing the content strategy for evergreen content, our blog and campaigns
you'll help write effective value propositions and narratives, research relevant product and competitive information and leverage consumer insights gained through data and testing
Campaign strategy: you'll work closely with our Campaign Manager to understand audience, competitive content and campaign performance data and insights, as well as create buyer-centric content journeys
Content distribution: Work with Campaign managers, social media, internal communications and digital teams to ensure campaigns are promoted and amplified across paid, owned and earned channels
Ensure that performance data and insights are fed back to the team
Blog management: Includes ideating, editing and scheduling
Content ideation: Must be maniacally focused on creating fresh, innovative content that sparks connections with our target
Lead the ideation process to turn data/insights into thought starters and stories
Content creation: Write asset briefs that are aligned to the creative vision
Own the creation of the brief for the content creators (whether internal or external) to consider as part of the RFP process
Help create some assets, which may include writing copy for websites, registration forms, emails and social content
Give visual guidance on all assets as well
Production oversight: Own content creation across channels and format types: Written, video, interactive and social assets from upper funnel through lower funnel, paid media and events
Work with and manage creative/editorial resources to develop original content including briefing content vendors, managing production timelines and reviewing assets to deliver on the brief and brand standards
Must be able to keep production on track and manage consolidating feedback and approvals from multiple stakeholders
Analysis and content optimization: Measure and monitor all content asset performance to ensure quality and performance of content created on all channels
Conduct A/B tests and make recommendations for optimizations, killing and extending content based on performance
Requirements:
Working experience in content development (2-6 years in IT industry)
Bachelors degree from a reputed college/ university
Understanding of marketing activities in IT industry
