ELife
Location
Pune | India
Job description
Our Company: A fast-growing start-up headquartered in San Francisco, CA, USA in the heart of Silicon Valley. We recruit worldwide as our customer base is global. All employees outside San Francisco headquarter work remotely.
Elife is a Startup developing innovative technology in the passenger transport industry, providing any type of ground transportation worldwide, including Group/event transportation, NEMT transportation, senior and disability transportation, pet relocation, bilingual driver for non-English speak clients. Our market is the world. Our customers are everywhere. Our platform and apps are built on the cloud. We have endless exciting problems to solve, and we only use the best and latest technology. Vacancy: Digital Marketing Director Job Responsibility · Lead a global team of web designers, SEO, affiliates, content and social media specialists across multiple locations · Own our Elife and sub-brand web, leading strategy for tech stack overhaul, site optimization, updates · Direct all aspects of our company websites including site navigation, search, chat, content updates, personalization, feature development and maintenance · Drive the development and execution of a robust digital strategy, factoring in best practices, competitive strengths/weaknesses, governing policies and regulations to drive continued growth, focusing on SEO, social media marketing, and digital advertising · Continuously monitor website performance, analyze user behavior, and identify opportunities for website optimization and conversion rate improvement · Oversee the selection, implementation, and execution of our web technology stack, ensuring seamless integration with existing systems · Collaborate with internal stakeholders to understand business requirements, target audiences, and marketing objectives, and translate them into effective digital marketing initiatives · Oversee and manage potential web and media agencies, building a high performing support model to supplement internal teams, while collaborating with IT and other internal departments to ensure alignment of website technology with overall business technology strategy · Stay up to date with the latest trends and best practices in website and performance marketing, and recommend new strategies and tactics to improve campaign performance Qualifications · 8+ years of experience leading digital, website management and demand generation in a B2C company, 3 years+ director of marketing experience in Mid-size or enterprise company 500 Employees+. · Ability to lead, inspire, manage, and mentor direct reports and broader marketing teams to maximize their individual potential and professional growth, as well as ability to function effectively as a team · Proven experience in a leadership role within web technology · Proficient in web production, site operations, UI/UX, content and digital marketing strategy, with a track record of successfully creating new websites, rolling out a new tech stack and transitioning to a maintain and optimize model · Deep digital marketing expertise across paid channels, digital experience strategy, site conversion, and SEO, social media. · Demonstrated track record of delivering strong results through testing & optimization · Deep expertise in Digital A/B & Site Tracking Capabilities · Excellent organizational skills with a proven record of managing multiple projects simultaneously with an attention to detail · Excellent verbal and written communication skills to technical/non-technical audiences of various levels in the organization · Experience working with web, media, and SEO to deliver data-driven results · Experience working with UGC · Strong Data analytical, ROI, Data driven, problem solving and planning experience · Skilled and comfortable working in a highly matrixed organizationJob tags
Salary
