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Account Manager - Paid Social


dentsu


Location

Chennai | India


Job description

Company Description

Dentsu Media is the largest area of specialism within the dentsu network. It is brought to markets globally, through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world's leading advertisers. Operating across more than 145 countries, dentsu Media is trusted by leading brands across a broad range of sectors, from pioneering technology to cutting-edge fashion. Dentsu leverages technology, creativity, and in-depth data analytics to drive superior results that amplify its clients' brands. Dentsu Media is transforming advertising as a force for growth, a force for good and has become the destination for employees to cultivate meaningful careers and for brands to accelerate previously unseen, sustainable growth.

Job Description

Should be familiar with setting up campaigns in Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest & Snapchat based on the media plan and client brief.

  • Producing weekly/monthly/quarterly/end of campaign reports from different platforms to show the performance of the campaigns along with observations & insights of the performance of the campaign along with recommendations on learnings/strategies from the current campaign than can be applied to future campaigns.
  • Understanding the strategies like which worked better, and which doesn't work to plan the future campaigns accordingly.
  • Preparing media plans for the new campaign/product launch by doing research like analyzing the historical performance, audience insights, insights from campaign planner.

Qualifications

Qualifications

  • 5+ Years' experience in Paid Social
  • B2B, B2C & E-Commerce clients
  • Preferred International Brand Experience.
  • Brand lift Strategy
  • Conversion Life Strategy
  • Brand Recall Experiments
  • A/B testing
  • Pixel implementation
  • Creating Media Plans & Excellent communication.


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