Senior Marketing Executive
Location
Delhi | India
Job description
Responsibilities
- Developing, implementing and managing a testing and campaign roadmap that addresses key communication points at various stages of the customer lifecycle journey, report on effectiveness and analyze results and look to continually optimize based upon them.
- Build campaign briefs complete with objectives and requirements, provide direction on messaging, copy and creative, liaise with marketing manager on execution of campaigns and work closely with Operations to ensure appropriate level of communication around campaign development, execution and fulfillment.
- Monitor customer service feedback on all campaigns, product improvements, etc. and be available for ongoing communication post-launch. Campaign management for various consumer touch points including but not limited to website, email, SMS and In-box message.
- Liaise with all other departments and partners including Creative, Acquisition Marketing, Conversion, Telesales, Product Development, etc, to ensure a smooth roll out of all lifecycle marketing plans and projects.
- Liaise with Business Intelligence to ensure effective reporting, look for opportunities to automate as much reporting as possible and ensure analysis being done and delivered in timely manner.
- Utilize SEO tools and web analytics platforms to monitor website performance, identify areas for improvement, and implement industry-leading best practices.
- Work on other related projects as required.
- Find and execute acquisition branding channels.
- Monitor acquisition campaign performance.
- Monitor website traffic and user journey.
Requirements - 2 years and above working experience in online marketing activities.
- Passionate about identifying and solving problems.
- Desire to learn and ask questions.
- Highly analytical / quantitative, data-based problem solving and optimization.
- Proven ability to take ownership of all aspects of a project from conception to completion.
- Positive personality and strong English and Hindi language communication skills (written and verbal.)
- You can work independently and be a collaborative team player who excels at cross-functional collaboration, including working with multiple departments.
- Good writing and communication skills, able to comfortably communicate at all levels of the organization.
- Ability to thrive in a dynamic, constantly changing work environment.
Benefits - Relocation Flight Ticket & Transportation
- Company Accommodation/Housing Allowance
- Living Allowance
- Annual leave: 24 days
- Medical Leave: 10 days
- Medical & Insurance Coverage
- Daily Meals (on-duty)
- 2-Year Service Reward Bonus
- Flight Ticket Allowance (every 2 years)
- Online/Onsite Trainings & Career Development
- Year End Bonus and increment for good performance
About Company Gamma interactive Inc., (GII) has been a leading solutions provider since 2009. At GII, we are passionate about delivering the best on-demand solutions tailored to your business needs.
We have a wide range of services including relationship management, marketing, IT consultation, and many more. We aim to make your business more efficient and profitable by providing you with high quality solutions that can be customized as per your requirements.
We have partners in over 12 countries and are proud to have helped them grow their businesses and optimize their performance.
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