Marketing Communications Manager

Location

Delhi | India

Job description

Job Title: Manager - Marketing Communications

Experience: 3-5 years

Location - Okhla, Delhi

About:

The Udaiti Foundation (TUF) is a not-for-profit organisation working on advancing Women's Economic Empowerment (WEE) in India. Our focus is on improving the availability and accessibility of quality work for women, engaging the private sector to address demand side barriers to women's work and entrepreneurship, and creating enablers that can allow for the WEE ecosystem to engage in proven models for creating impact.

The Udaiti Foundation is a portfolio organisation under The Convergence Foundation (TCF) and is backed by Ashish Dhawan, a private equity investor turned philanthropist and founder of TCF. Udaiti is supported by an eminent panel of advisors that comprises Sri Ranjan (Former Chairperson - Bain & Co.), Dr. Sekhar Bono (Former Director, NITI Aayog & ADB), Aditya Ghosh (Business Leader – Indigo, OYO, SEWA), Manisha Dhawan (Trustee, The Convergence Foundation), Prof. Ashwini Deshpande (Founding Director, CEDA, Ashoka University), Shaveta Sharma-Kukreja (MD, Central Square Foundation) and Megha Chawla (Partner, Bain & Co).

Role Summary: Seeking a results-driven Marketing Professional with expertise in social media management, email marketing, marketing collateral creation, and marketing operations. The ideal candidate will develop and implement social media and email marketing strategies ensuring brand consistency. They will also be responsible for creating visually appealing content for various platforms, manage day-to-day social media activities, support in marketing operations through data analysis and reporting and grow and nurture follower bases.

Responsibilities:

Social Media Management:

• Develop and implement social media strategies aligned with organisational goals.
• Create engaging and visually appealing content, including posts and videos, for various platforms.
• Manage day-to-day social media activities, including scheduling, posting, and responding to audience interactions.
• Grow and nurture follower base across platforms.

Email Marketing:

• Conceptualize and design newsletters using platforms like MailChimp.
• Manage email campaigns from creation to execution, ensuring timely and targeted delivery.
• Analyse campaign performance and suggest optimizations for better engagement.
• Build and segment email lists based on target audience.

Marketing Collateral Creation:

• Design visually compelling marketing materials, including brochures, presentations, and infographics.
• Ensure brand consistency across all collateral and communications.
• Collaborate with cross-functional teams to gather content and ensure accuracy.

Marketing Operations:

• Support marketing campaigns through data analysis and reporting.
• Assist in the development and execution of marketing plans and strategies.
• Collaborate with internal and external stakeholders to ensure seamless execution of marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media management, email marketing, and collateral creation.
• Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Detail-oriented, creative thinker, and a proactive problem solver.

Job tags

Salary