Location
Jaipur | India
Job description
Responsible for Google account.
Actively Execute and manage Google Ads campaigns to achieve goals – which may vary from engagement, acquisitions, ROAS, CAC, CTR etc.
Develop Search, Pmax and Shopping Ads strategy (including audience targeting and segmentation, budgeting, etc.)
Identify, Understand, and engage our target audience using right keywords which represents our product and services.
Suggest Ad copies and design to content team.
Manage healthy shopping feed.
Daily optimization/management.
Regular A/B testing to find winning campaigns and product.
Work with other digital marketing platform team to device blended strategy to increase acquisition and CLTV.
Understanding of Attribution models, Blended marketing concept, Pixel tracking, Sever to Server tracking and other element of platforms.
Understand and present profitability matrix, ROAS and customer acquisition cost.
Reporting.
Job tags
Salary
