TESTRIQ QA Lab, LLP.
Location
Mumbai | India
Job description
Role - Social Media Manager
Experience - 3 to 5 years
Location - Mumbai
Work Mode - On Site
Work Type - Full Time
About the company:
Industry : IT Services and IT Consulting
We offer services such as Quality Assurance, Project Management, Requirement Analysis, Software Quality Consulting, Test Planning and Execution, etc. catering to a vast industry domain, such as e-commerce, tourism, education, telecommunication, real estate, and many more.
Website :
Job brief
We are looking for an experienced and strategic Social Media Manager to own our social media presence and activities, with a focus on driving brand awareness, generating leads, and growing our online community.
Roles & Responsibilities:
In this role, you will be responsible for:
· Developing and executing a social media strategy aligned with broader marketing and business goals.
· Creating, curating, and managing all published content including images, video and written posts.
· Growing followers and driving meaningful engagement across platforms like Instagram, Facebook, Twitter and LinkedIn.
· Monitoring trends and optimize content based on social media analytics and metrics.
· Providing regular growth, engagement and performance analysis reports and recommendations to leadership.
· Working closely with marketing, sales, product and customer experience teams to identify and develop audience personas, product/service highlights and impactful messaging.
· Identifying opportunities for social media campaigns, partnerships and influencer marketing.
Job Requirement:
We are looking for someone passionate about social media with deep knowledge of both strategic and tactical best practices.
The ideal candidate must have:
· 3+ years managing business-focused social media accounts with a strong record of growing followers and engagement.
· Excellent communication skills and creative flair.
· Strong analytical skills and data-driven thinking.
· Familiarity with social media analytics tools and reporting.
This is a fantastic role for someone looking to take ownership of an impactful aspect of our marketing function. You will work collaboratively across teams and have plenty of scope to demonstrate strategic insight, creative talent and technical social media expertise.
· Segmenting customers into buyer personas and mapping out their buyer's journey.
· Defining positioning, messaging, and channels to reach each persona through each journey stage.
· Building a targeted content strategy to attract and nurture prospects.
· Developing launch plans and sales plays for new products/services.
· Planning account-based marketing approaches for high-value accounts.
· Setting up metrics and dashboard to track performance against goals.
· Conducting market testing and optimization to refine strategies and tactics.
Qualification:
Bachelor's/Master's (preferable )degree in Marketing, Communications, Business, or a related field.
If, Interested kindly share your updated CV at [HIDDEN TEXT]
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