Performance Marketer (D2C)

Location

Bangalore | India

Job description

This is a non-remote full-time role at an early stage startup. Brownie points for people with experience in D2C startups. J oin the team of Marketing Leaders who scaled Adidas, Reebok, FilterCopy, Dice Media, Jupiter, PayTm Insider, Diageo

About the Company:

White.Inc is a house of digitally native brands (DNBs), headquartered in Bangalore, driving innovation for a new era of Indian consumers. Our dynamic approach is tailored to swiftly develop, launch, and scale modern consumer product brands in high-growth categories like Drinkware, Cookware, and Apple accessories. Join us in reshaping the landscape of consumer experiences where innovation and efficiency converge seamlessly.

We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.

We are looking for a performance marketer to join the rocketship and madness of an early stage startup, own the work that you do and take pride in it.

Responsibilities:

• Manage and deliver on the key acquisition metrics on Google and Meta Ads . Expand more acquisition channels.
• Expand scale and drive efficiency across the marketing funnel through campaign optimizations.
• Take full ownerships of CAC, ROAS and other top funnel, mid funnel metrices.
• Implement and standardize detailed reporting on campaign performance
• Write copy and design briefs for performance marketing ads.
• Strong in data analytics, GA4, Google tag manager.

Basic Qualifications:

• 2 yrs min. and 4 yrs max experience in any D2C startup.
• Background in managing CAC, ROAS and daily reporting and strong with marketing analytics
• Demonstrated history to manage multiple projects and hit deadlines
• Experience writing marketing briefs and doing daily ad operations on Google search, Pmax, shopping campaigns, Meta ads

CTC range - Rs. 6,00,000 - 12,00,000

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