Location
Work from home | India
Job description
Hi!
We're looking for an A-Z expert on Facebook Ad buying who can fully manage high ticket funnels. We have a fantastic product (the best if you ask our students) and we need someone who can greatly extend our reach in a way where ideal salon owners across the world see us and say, "I gotta know more, ASAP!"
This role is our top priority right now and has 2 key responsibilities:
Since 2019, our primary marketing channel has been through paid ads on Facebook and Instagram. We've used several different funnel types and have had solid success.
Now, we're looking to 10X over the next 3 years by building with simplicity. Our avatar sees a stunner of an ad, clicks it, lands on a VSL, and books a call. Simple yet yields powerful results. You'd be the owner of everything within that process.
If paid ads, funnel management, and analyzing metrics are right up your alley, stay with me!
Are you a fit for this role?
One of our Core Values states: We are in the pursuit of mastery. We are here to develop unshakeable skill sets. It's not enough to make an incremental difference. We want to do in a day what others do in weeks. To accomplish in a month what takes others years.
To stay in alignment with that, we need resourceful, solution-seeking innovators who take action and aren't bothered by a faceplant or 100.
What will you do in this role?
You'll own 3 Core Areas:
1. Meta Ad Buying
We currently have a single, paid traffic funnel running. You use your expertise to produce a 2.5X+ ROAS per month and improve all metrics as we scale ad spend.
What success looks like: Your qualified Cost Per lead is < $80 w/ 50% being W2 hair salons whose revenue is $20k+ per month. You achieve this by focusing on getting the 3 key metrics of the media buying part of the funnel (CPM, CPC, CPL) as low as they can go by being resourceful, a healthy risk taker, and setting up creative campaign structures in Meta.
2. Funnel Optimization
You are a sniper when it comes to funnels and generating qualified leads. You quickly identify bottlenecks and know the exact steps to fix any hole in the bucket. You obsess over making big and small tweaks to improve performance and profit. You create and test everything including new copy, ad types, audiences, video sales letters, landing pages, etc.
What success looks like: Because of you, our CPB is < $200 with 50% of the bookings being W2 hair salons whose revenue is $20k+ per month.
3. Tracking and Reporting
Your response to everything starts with, "The numbers tell us...." You make all decisions based on data and even when the data is good, you want the best.
What success looks like: You have every number historically tracked on a tidy spreadsheet we call a 3x5. It's always up to date and you rely on it daily. You consistently find ways to achieve higher quality bookings, lower funnel costs, and improve profits.
Goal
Your #1 goal is profit generated from the paid marketing funnel. This is your north star and primary measure of how well you're doing in this role.
Your 3 primary KPIs:
As the leader of the company, my commitment to you is to always make sure you know what winning looks like and where you stand at all times. This is a performance marketing role and you'll know you've won when you can say, "This is the best team I've ever been a part of and what we've created together has not only changed the trajectory of my family but all the families of the people we serve."
Who will you work with?
You will work closely with Samantha, our Director of Sales, and me (Heather Manuel, the creator of PIP U).
You will also be working alongside the rest of our team. We have a healthy, fast paced environment where we're all self driven and still collaborative!
Where will you work with?
We work remotely and have since the beginning. We're scattered all over, from Omaha to Houston and Chicago to Atlanta
What does PIP University do and why?
We help salons retstructure their systems within 6 main categories.
We work with W2 hair salon owners (meaning they have employees, not booth-renters) for a minimum of 1 year in our robust digital course. They have a timeline and tasks they complete across 8 chapters and 70 lessons within our program. This helps them to work less behind the chair themselves, greatly increase revenue, profit and grow their team.
One of our students Ashley Thomas, a salon owner in Pennsyvania started working with us at the end of her first year in business. She had a smaller team and told us that she had no systems or structure at first. By the end of her 2nd year in business, they hit a million (2021). By 2023 she had purchased and renovated a 5k sq ft historic building, grew her team significantly and hit over 1.6M in sales.
These are the people you'll be bringing to us. Do you want to be a part of leaving this kind of mark on people and their families?
I can't wait to connect with you!
Requirements
Benefits
Job tags
Salary
$ 35 per week
