Tars
Location
Delhi | India
Job description
At Tars, we are rewriting the rules of customer engagement, one conversation at a time. As a pioneer in conversational AI technology, we empower businesses to go beyond traditional interactions and create extraordinary experiences.
Our mission is simple: to humanize digital interactions and foster meaningful connections between businesses and their customers. Our innovative chatbot solutions enable personalized conversations that captivate, convert, and inspire. With a strong business reach in North American markets and a diverse portfolio of clients, we are revolutionizing industries across the board. From e-commerce and healthcare to finance and education, we partner with forward-thinking organizations seeking a competitive edge in the digital landscape. Tars is more than just a company - it's a culture. We foster an environment that thrives on collaboration, curiosity, and a shared sense of purpose. We believe in the power of growth, both for our customers and our employees. Together, we are shaping the future of conversational AI. Responsibilities Strategy Development: Craft and execute a comprehensive growth marketing strategy that aligns with our business goals, focusing on customer acquisition, activation, retention, and upsell. Data-Driven Optimization: Utilize analytics and metrics to monitor performance and identify areas for improvement. Test, iterate, and optimize campaigns across various channels to increase ROI. Content Marketing: Develop and execute content strategy to ensure it effectively supports growth goals, including SEO/SEM, email marketing, social media, and blog content. Lead Generation: Implement and optimize lead generation campaigns to attract and convert targeted accounts into customers. Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to align marketing strategies with product development and customer feedback. Market Research: Stay abreast of industry trends, competitors, and emerging technologies in the Conversational AI space to identify growth opportunities. Qualifications 1+ years of experience in marketing, preferably in a B2B SaaS environment. Proficient in analytics tools (e.g., Google Analytics, Mixpanel) and marketing automation platforms (e.g., HubSpot). Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, dynamic environment. Creative thinker with a growth hacker mindset, constantly seeking innovative ways to drive growth.Job tags
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