mPokket
Location
Kolkatta | India
Job description
Position Overview:
We are seeking a dynamic and creative Brand Manager to lead our branding efforts. The
successful candidate will be responsible for developing, implementing, and managing our end-
to-end branding strategy and content creation efforts. This role requires a deep understanding
of various branding and marketing principles, social media platforms, media channels,
exceptional communication skills, and a passion for storytelling through engaging content.
Responsibilities:
Design a comprehensive brand marketing strategy for mPokket across all channels –
digital, offline and PR
Execute marketing strategies effectively and to enhance brand presence and drive
business growth
Develop brand PR strategy and effectively communicate our brand narratives across
major industry-related events/platforms, television etc. as appropriate
Interacting with & building relationships with Influencers, journalists and media outlets
for brand promotion and image enhancement
Lead the development of brand positioning, messaging, and visual identity to ensure
consistency across all channels
Work with stakeholders to ensure brand marketing is in sync with paid marketing efforts
and align with business goals
Manage brand marketing, including positioning, messaging, and creative development
across all internal and external channels
Prepare a structured framework for objectively measuring the efficacy of brand
marketing efforts and undertake improvement efforts consistently
Conduct market research and competitor analysis to identify unique branding
opportunities
Work with external agency partners, internal channel marketing, design teams in
ensuring execution conformance
Oversee, handle & improve all social media accounts and ensure brand consistency,
right brand portrayal & online reputation
Work collaboratively with the social media & product marketing teams in planning,
executing new product launch GTMs to drive customer engagement, acquisition and
brand buzz.
Mandatory Qualifications:
Minimum 4-5 years of having managed branding for a large-scale organization with
proven record of success
Strong leadership and team management skills, with a track record of building and
leading high-performing teams
Excellent strategic thinking and problem-solving skills
Exceptional written and verbal communication skills
In-depth knowledge of branding principles, marketing strategy, and consumer behavior
Ability to manage budgets and resources effectively and efficiently
Creative thinking and a keen eye for design aesthetics
Degree in marketing / MBA or a related field
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