Global Orchestration - Lead
Location
Bangalore | India
Job description
LCCI Omnichannel Operations u2013 Team Leader / Senior Team Leader - Global Orchestration 2.0
The LCCI (Lilly Capability Centre India), Omnichannel Operations team was started in 2021 with the objective of supporting Omnichannel marketing strategies the US and ex-US affiliates. This team is part of the LCCI - Commercial Services organization and works very closely with Channel Orchestration team based in Indianapolis (HQ).
As we embark on Orchestration 2.0, and meet the evolving analytics needs of the organization, the LCCI Omnichannel tea, is hiring a leader to lead the non-personal promotion efforts. The nature of deliverables include, but not limited to, market landscape analytics, segmentation, Omnichannel orchestration, Next Best Action/ Engagement and multiple other ad-hoc data-powered assessments. For the same, the incumbent will:
- take ownership of quality and effectiveness of analyses and execution
- build a strong team with process-delivery culture
- work closely with the onshore advisors to plan and build these capabilities to meet strategic needs
- build and leverage relationships with stakeholders across BI&A, other Commercial Services, and Lilly IT (IDS) teams
- work across functional (with data engineering, data science, IDS and brand teams) to drive best outcomes to help improve experience of the team
Core Responsibilities:
- Independent project and stake holder management for HCP Global Orchestration requirement
- Collaborate with marketing, product, Dynamic Targeting, IT and other teams, stakeholders to understand their data needs and provide data driven solutions
- Enable NPP teams, SOA partners and other related parties with the right level of insights to implement digital engagement strategies
- Enable customer journey builds, segment creation, testing and deployment of tactics aligned with brand vision
- Stay up to date in the ever changing Omnichannel /mar-tech ecosystem and identify areas to drive more data driven thinking throughout the organization
Required Skillsets:
Bacheloru2019s Degree with 10+ years of relevant experience in an analytical function (BI, data analytics, digital marketing, etc) supporting Pharma/Lifesciences Commercial ops internally or in consulting at least 4+ years leading project teams and transformational programs
- Experience in any of the current Transformation Capabilities focus areas, notably Omnichannel and Next Best Action / Next Best Engagement and/or Healthcare Professional (HCP) Analytically-Driven Targeting
- Envisage logical interventions to build customer journeys, segmentation and testing for digital marketing interventions
- Broad experience with popular CRM and Orchestration tools (Adobe AEP, Tealium, u00A0Customer 360 platforms, SF, Zaidyn)
- Understanding of HCP and Patient engagement strategies and execution of tactics
- Analytical mindset, Reporting and insights experience
- Experience in setting up and running A/B tests for marketing engagements
- Working knowledge of R or Python are good to have
- Demonstrated history of breaking down unstructured business problems and translating them to more tangible problem solving approach and submitting read outs / analyses to address the same
- Understanding of data privacy, consent management and utilization of these for marketing engagement, are an added advantage
- Comfort with ambiguity and a willingness to work with in a matrix organization
Preferred Qualifications
u00A0
- Quantitative background in engineering, statistics, mathematics, sciences, analytics, or an MBA
- Strong analytical skills coupled with business acumen, and an ability to think strategically in an ambiguous environment
- Working knowledge of Omnichannel, Digital Marketing tools, analytics platforms and visualization tools
- Broad awareness and working knowledge of SOA partners in pharma industry is an advantage
- Demonstrated ability to influence and collaborate with senior stakeholders across Commercial and IT
Job tags
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