Associate Director - Digital Marketing

Location

Bangalore | India

Job description

What are the Key Deliverables in this role

Financial Outcomes

Digital Marketing across categories Packaged Beverages, Packaged Foods, Soulfull, Nurischco.

• Define mid-long term digital Marketing strategy for all TCPL categories; define in year priorities/activities to ensure movement towards mid-long-term goals.
• Deliver on Category wise Performance by meeting committed: Net Sales Revenue and EBITA
• Digital Brand equity scores for key brands
• Responsible for Ad reach and awareness targets
• Lead Cost Savings actions through process improvement.
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare relevant budgets
• Oversee relevant social media accounts / connects / handles.
• Manage and improve online content, considering SEO and Google Analytics
• Help managing new tech and data driven marketing for the company

Customer Service

Strong Consumer empathy towards Brand Communication and digital marketing

• Ahead of industry growth in categories by ensuring gain in market share, Consumption growth by increased household penetration
• Digital Brand equity scores for key brands
• Be the visible voice and advocate for the consumer within the organization.
• Develop specific campaigns to create and maintain high levels of customer interaction and enable moment marketing
• Collaborate with marketing teams to lead digital media plan, strategy and marketing
• Building influencer strategy intelligence for relevant brands in TCP

Internal Processes

• Responsible for the DCC -Ensure smooth functioning and usage of DCC for measurable business implication.
• Conversion of business opportunities to innovative digital marketing solutions and translate strategy into breakthrough process and technology.

Innovation and Learning

• Leading Digital Transformation & People Agenda
• Driving Industry First digital Marquee ideas, through innovation that raise the bar for TCPL and set benchmarks in media or FMCG
• Agency management (Digital creative and digital media agency) to ensure we deliver to our brand campaigns and digital marketing plans for the organization

What are the Critical success factors for the Role

• Overall Experience of 10-12 years
• Master's degree in marketing, Digital technologies or relevant fields
• Proven work experience in Marketing field with last 2-3 years as a Digital marketing lead in FMCG space
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics, CDP/DMP, Digital media plans
• Strong knowledge of digital eco system

What are the Desirable success factors for the Role

• Familiarity with the consumer goods industry, marketing (Digital Marketing/brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities
• Familiarity with elements of digital creatives, types, web design etc.

Job tags

Salary