Devise B2C (business to consumer) or B2B (business to business) integrated digital marketing strategy which includes Paid Campaigns; Content Marketing; Video Marketing; Email Marketing; SEO Planning with the aim of acquiring and retaining customers.
Manage the procedure, implementation, tracking and measurement of marketing campaigns.
Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
Work within a budget and report any overspend.
Write, edit and proofread copy for promotional materials within marketing campaigns.
Ensure that the organisations brand and identity is adhered to in campaigns and in all communication channels.
Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
Maintain regular measurement of the ROI of campaigns.
Ensure accuracy of marketing materials and provide formal sign off if necessary.
Collect and use data to inform new campaigns and the evaluation of existing campaigns.
Take responsibility for the organisation of any trade shows or exhibitions.
Administer the website(s).
Keep abreast of current trends in marketing.
Required Certifications
Google Ads Certification (Search; Display)
Digital Garage: Fundamentals of Digital Marketing Certification
YouTube Certification
Facebook BluePrint Certification
Optional
Hootsuite Social Marketing Certification
Twitter Flight School Certification
LinkedIn Certified
Skills / Knowledge/ Ability
Develop Strategy and manage Digital Marketing Team - Campaign (SEM; SMM) and SEO.
In-depth experience with Google, Facebook, LinkedIn, Instagram and Twitter advertising products.
A strong track record in measured consumer campaigns.
Familiarity with planning, implementing and analyzing online marketing campaigns across various digital marketing channels.
Create and execute email-based marketing campaigns.
Proven track record of delivering tangible results within their respective functions.
Knowledge of online marketing and good understanding of major marketing channels.
Proficiency with AdWords Editor, Google Analytics, SemRush; Search Console and other Digital Marketing Analytical Tools.
Design and implement direct email marketing campaign.
