Search Engine Optimization Analyst

Location

Pune | India

Job description

About the job

About dentsu international:

Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International's radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

About Dentsu Group (dentsu):

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

About Merkle Sokrati (A Dentsu International Company )

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with a 2018 net revenue of $846million.

Learn more at:

Role Summary:

Brand : Merkle Sokrati

Designation: SEO - Sr. Business Analyst

Years of experience : 2-4 years

Location: Pune (Work from office)

Role overview :

We are hiring for Merkle Sokrati. Where we are seeking a professional SEO Expert with a proven track record of handling SEO/ASO/YouTube SEO accounts with delivered KPIs & goals. The SEO Expert should have success in directing a range of SEO/ASO/YT strategies and campaigns, analytics, and have a good understanding of web related revenue generation. The SEO Expert will create high-quality search optimization strategy & plan that should be executed for the SEO campaigns with the help of our SEO Business Analysts. Other tasks will include building and managing Off-page optimization strategies, provide regular updates on Organic search traffic, sales and conversion while working with the Web analysts, and make recommendations on ways to improve organic search rankings, traffic, and conversions.

Roles & Responsibilities :

• Advanced SEO/ASO/YT SEO Skills.
• 2-4 years of SEO Industry Experience.
• Excellent written and verbal communication skills.
• Should have interest in new learning & initiatives.
• Should have the liking for Marketing and Business Development.
• Should have strong knowledge of search engine algorithms, strategies, and ranking methods.
• Have experience with SEO industry tools, such as Google Analytics, Adobe Analytics, Google Search Console, SEMRush, etc.
• Knowledge of keyword research and data mining tools, like – Google Adwords, Tubebuddy, Ahrefs etc.
• Knowledge of technical tools i.e. required in SEO, like – Screaming Frog, GTMetrix, Site Speed Insights etc.
• Analytical and Process oriented, with Data-Driven Approach.
• Ability to head a team of 5-10 people.
• Have a creative bend of mind for new things.
• Strong understanding of Internet and Web technologies and web-based programming languages like – JS, HTML, CSS, PHP etc.
• Should be able to work independently as well as part of a team.
• Comfortable analyzing high volumes of data on a daily basis and get insights from the same.
• Familiarity with WordPress or other content management systems.
• Should be comfortable with word documents, presentations & excel sheets.
• Will be expected to take active participations in team level activities & training programs.
• Proactiveness, ownership and accountability for the SEO campaigns is a must.
• Excellent internet surfing knowledge.
• A critical thinker, problem-solver person with organizational and leadership skills.
• Good time-management & multi-tasking skills.

Qualifications:

• Set-up new Natural Search Optimization campaigns.
• Development, design, and implementation of multiple Interactive SEO/ASO/YouTube SEO plans and strategies.
• Content development and optimization.
• Search engine optimization (SEO) planning and account management.
• Set measurable goals/KPIs that demonstrate improvement in the marketing efforts.
• Oversee SEO program implementation from pre-launch deliverables through performance reporting.
• Efficiently communicate with other marketing professionals to align goals & set appropriate KPIs.
• Analyze and review client website traffic metrics, rankings, and impact on the business revenue.
• Research and recommend new SEO/ASO/YouTube SEO strategies, Internet marketing and advertising technologies, and current Internet trends (Web 2.0).
• Make Weekly/Monthly/Yearly 'Plan of Action' for the SEO campaigns.
• Research and analyze competitor advertising links.
• Quality check and proof reading.
• Client interaction and reporting.

If your experience matches the mandate, please apply here and email us your profile on [HIDDEN TEXT] with the below details. If your profile gets shortlisted with us, we look forward to a conversation with you to learn about more of what makes you awesome!

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Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with 66,000 of the best minds in the business that call us home.

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