CARE Hospitals, Quality CARE India Limited
Location
Raipur | India
Job description
We are Looking for Dynamic and Experienced Marketing Head for Raipur Location
Responsibilities • Driving overall revenue of the unit • Responsible to deliver BD volume and revenue from the Trade channel, Insurance, Corporate/PSU and others • Empaneling CARE with other corporates – public & private and maintain trackers for all contracts and renewals • Proper deployment of team members in the territories and expanding coverage into new territories as per potential • Tracking competition sales and activities on regular intervals • Ensuring proper coverage of Doctors, Doctor database, maintaining the number and frequency of visits • Ensuring proper day to day monitoring of referrals generated • Team management, recruitment and retention • Conducting seminars, Continual Medical Education (CME) programs, ORC’s, conferences and camps on a regular basis. • Joint field work with executives/TLs and maintain a healthy relationship with doctors (internal and external), corporates, Insurance & TPAs on a regular basis. • Strategizing on sales and activities to generate revenue and brand awareness for the unit • Planning and execution with unit/corporate branding/digital team for unit specific campaigns and activities • Monthly reports, MIS on sales, coverage, competition, activities, referrals, payor mix, attrition etc. Required knowledge Must have worked in a similar capacity for at least 5 years Should have managed a team size of 10+ direct reportees Should have managed unit level branding / activities and digital initiatives Go getter, passionate in driving sales, team player and love challenges Preferred candidate profile Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred) >12 years' experience in healthcare marketing with a focus on doctor referrals and neighborhood marketing. Strong knowledge of the healthcare industry and its trends. Excellent communication, negotiation, and relationship-building skills. Strategic thinker with the ability to develop and execute marketing plans. Leadership experience and the ability to motivate and manage a team. If you are a results-driven marketing professional with a passion for healthcare and a track record of driving business growth, we invite you to apply for this exciting opportunity to lead our hospital marketing team.Job tags
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