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Location

Coimbatore | India

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Job description

Location : Coimbatore

Experience : 10+ Years

Salary: 12- 14 Lacs Per Annum

Reporting to: GCEO

Responsibilities

• Devise B2C (business to consumer) or B2B (business to business) integrated digital marketing strategy which includes Paid Campaigns; Content Marketing; Video Marketing; Email Marketing; SEO Planning with the aim of acquiring and retaining customers.
• Manage the procedure, implementation, tracking and measurement of marketing campaigns.
• Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
• Work within a budget and report any overspend.
• Write, edit and proofread copy for promotional materials within marketing campaigns.
• Ensure that the organisations brand and identity is adhered to in campaigns and in all communication channels.
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
• Maintain regular measurement of the ROI of campaigns. Ensure accuracy of marketing materials and provide formal sign off if necessary.
• Collect and use data to inform new campaigns and the evaluation of existing campaigns.
• Take responsibility for the organisation of any trade shows or exhibitions.
• Administer the website(s).
• Keep abreast of current trends in marketing.

Requirements

• Min 10+ years of experience in Digital Marketing and 2 years of experience in team Handling
• Proven work experience as a Digital Marketing Manager or similar role
• In-depth knowledge of various digital marketing channels and strategies, including SEO, PPC, social media, email marketing, and content marketing
• Experience with website analytics tools, such as Google Analytics
• Strong project management skills and ability to manage multiple campaigns simultaneously
• Ability to work independently and in a team environment
• Up-to-date with the latest digital marketing trends and best practices

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Job tags

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Salary