Tata Steel
Location
Bangalore | India
Job description
Role Description
Drive customer facing initiative -Plan and coordinate various consumer connecting platforms including Aashiyana / Sampoorna. Coordinate Customer Satisfaction Surveys etc. Facilitate Retail Value Management (RVM) activities to drive channel capacity Augmentation and Improve/ strengthen the channel quality driving premiumization and growth in market share. Track new dealers' appointment, nurturing and drive channel education. Branding & Communication: Customer Need identification and Insight generation. Translating Insights into products and solutions offerings / enhancements. Develop easy and effective communication mechanism to connect with consumers on value proposition driving Brand Equity. Driving Sales/incentive Schemes: Plan and execute need based Channel Schemes / consumer incentive schemes through coordination with sales teams. Influencer management: Implement engagement activities to initiate and maintain relationships with various influencers, opinion leaders and industry associations which can drive customer behaviour Market Intelligence -Tracking and collating the information on competition - Collating market information on demand and pricing/ premium etc. Sales Support- Facilitating Sales team in customer support Surveys & research -Design & implement surveys and research focused around customer, competitor, market or channel -Collate consumer insights and provide inputs for product & service differentiation. Daily Management: Coordinate with Sales Team on ABP, OSP, Effective Plant loading in consultation with the planning team, Management of various MIS eg : DPR, Health care, Dealer Call Book, Sampoorna, tracking Ashiyana Sales / Delivery etc. Drive training and education of channel partners team along with Sales team. Skills Technical Competencies (Threshold skills and capabilities required to execute the role): Ability to handle Techno-Commercial Function. Product and market segment knowledge, knowledge of sales processes, Analytical Skill, proficiency in SAP, MS Excel, PowerPoint, Word etc Behavioural Comptencies (Threshold skill and capbilites required to excute the role): Communication skills, Interpersonal effectiveness, drive for result, networking skills, customer orientation, Conflict Resolution. Other Details Qualification , Experiences and Skills: Degree in Engineering /MBA/CA/ICWA/Graduation Relevant Experience (Type/Nature and years of relevant experience required to execute the role): Preferably having experience in Commercial cluster (M&S, Planning, CSD, Procurement, etc) /PAG./ Operations/Supply Chain/ TQM etc. Prior experience in FMCG/Durable Marketing will be preferred.Job tags
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