Vice President Product Marketing

Location

Secunderabad | India

Job description

We are currently hiring for VP- Product Marketing with a leading SAAS organization based out in Hyderabad.

Job Description:-

• Responsible for creation of strategies for end-to-end marketing campaigns to position our product as a leading events hosting platform.
• Create and implement product marketing strategy, planning and execution of go-to-market plans and create and run robust feature adoption programs.
• Partner with product development and engineering teams through the complete product development cycle to help create our communication strategies for our platform.
• Should be a self-starter who helps translate features into values from a customer perspective with a growth hacking DNA.
• Create comprehensive strategies to increase our product's social, digital and events presence and visibility.
• Partner with our marketing and business development teams to craft and review marketing content and run dedicated marketing campaigns.
• Implement marketing creative development and publish of a wide range of product related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our product features to our customers.
• We are looking for a great storyteller, able to create impactful assets, content that communicates compelling customer benefits in an engaging manner.
• Enable collateral for all stages of the sales cycle, like slide decks, whitepapers, videos etc etc.
• Be responsible for our brand management and identity: you communicate and successfully position our efforts in the Saas ecosystem. You also contribute towards building a strong brand with deep reach into global communities.
• Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs.

Key Requirements:-

• 15+ years of experience in product marketing at a VP/AVP/Senior Director/Director of Product Marketing level, preferably in SaaS.
• Experience with end-to-end product launches in a global or mid-market focused B2B product.
• Managerial skills with a track record of developing teams.
• Ability to execute cross-functionally with sales, marketing, and product teams.
• Experience in developing sales and marketing presentations and collateralComfortable in a fast-paced, ambiguous environment

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