Location
Coimbatore | India
Job description
About us;
A leading company, manufacturing energy storage systems for applications such as EVs, drones, boats, etc., with a determination to revolutionize the industry. The company is pointing to push the boundaries of energy storage technology for electric mobility with long life and range. The high-power characteristics of our cells offer the unique capability to meet the demands of aviation, aerospace, and air mobility in addition to heavy trucks, buses, SUVs, and boats.
Website:
Job Summary:
We are seeking a highly motivated and analytical Market Research Analyst to join our growing team. In this role, you will play a key role in gathering, analyzing, and interpreting market data related to the automotive, battery and other related industries in India and globally. Your insights will be critical in informing our product development, marketing strategies, and business decisions.
Responsibilities:
- Conduct market research to identify current and emerging trends in the Indian and global industrial sectors.
- Analyze consumer preferences, buying behavior, and market segmentation for various industrial sectors with focus on automotive and battery segments.
- Track competitor activity, including new product launches, pricing strategies, benchmarking, user and competition profiles, and marketing campaigns.
- Conduct market sizing and forecasting exercises to estimate future market potential for our products and services.
- Gather required information by utilizing various sources, including subscription databases, the internet, print media, company representatives, external research organizations, and telephonic interviews with industry experts.
- Prepare comprehensive market research reports and presentations to communicate findings to senior management.
- Identify potential customers and generate lead for the company products and offerings.
- Support the development of new business opportunities and market expansion strategies.
Required skills/abilities:
- Strong analytical skills with experience in quantitative and qualitative research, Primary and secondary data collection methodologies.
- Have hands-on experience in writing both customized and syndicated market research reports.
- Minimum 2-4 years of experience in market research, preferably within the automotive, EV or any other related industrial segments.
- Excellent proficiency in MS Office Suite (Word, Excel, PowerPoint).
- Strong communication, report writing and presentation skills.
- Ability to work independently and as part of a team.
- Excellent written and verbal communication skills in English
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