Volunteer Marketing Strategist to Help Advance Farmer-Centric Regenerative Agriculture with eKutir
Location
Delhi | India
Job description
This is an opportunity to work with an Ashoka Fellow
Ashoka Fellows are leading social entrepreneurs that have been taken through a rigorous selection process, testing the quality of their ideas and character, to become part of the Ashoka Fellowship and Network. Ashoka Fellows take on the challenges of building innovative system change ideas to make and spread social impact in a world wrought with challenges. They refuse to let the 'impossible' stand in their way to creating a better world.
This is an unpaid, volunteer opportunity About The Affiliated Organization eKutir was sounded in 2009 by Ashoka Fellow Krishna Chandra Mishra and has been working in the space for Tech for Impact in the Agri-Food Sector. It helps the small and marginal farmers along with other farmers for all regions of the world. We have come out with farmer centric solutions along with a unique sustainable Adoption & Impact (AI) for better adoption. Since 2009 we have developed more than 5 solutions which are being taken by different stakeholders for creating sustainable impact. Our work is important as we help in bringing a systemic change to make the system work on the basis of data and analytics in a sustainable manner benefiting the whole agricultural sector.
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Job Description The Nu Soil Initiative is a groundbreaking endeavour aimed at revolutionizing agriculture by fostering sustainable soil management practices. Rooted in the belief that the health of our soil is paramount to the future of agriculture, the initiative integrates advanced technology, data analytics, and generative conversational AI to empower farmers and promote regenerative farming methods. Our goal is to engage with the largest farm land custodians group in the world to ensure the productivity and sustainability of their land by making data based decision making.
To this end, we need the help of a marketing strategist to prepare a marketing strategy for successful implementation of the project. As this is a strategic engagement, we are looking for brilliant minds with expertise and experience to work with us. Your work is crucial in helping eKutir protect the farm soil to ensure food security and livelihood security by making the soil sustainably fertile with better practices.
Please let us know today if you can help!
Volunteer Logistics Estimated hours required per week: 10 hrs
The estimated duration of the project is: 3-6 months
This position is Virtual
Language Requirements English
Desired Skills And Experience - Strategic Thinking: Ability to develop and execute marketing strategies that align with our social impact goals, considering both short-term tactics and long-term objectives.
- Storytelling: Proficiency in crafting compelling narratives that resonate with our target audience, effectively communicating our mission and inspiring action.
- Data Analysis: Strong analytical skills to interpret marketing metrics and insights, allowing for informed decision-making and optimization of campaigns for maximum impact.
- Digital Marketing Expertise: Proficiency in leveraging digital channels such as social media, email marketing, and online advertising to reach and engage diverse audiences effectively.
- Creativity: Ability to think outside the box and develop innovative marketing campaigns that capture attention and drive meaningful engagement around social issues.
- Collaboration: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams, including creative, development, and advocacy groups.
- Adaptability: Willingness to adapt to evolving trends and technologies in the marketing landscape, continuously learning and experimenting with new approaches to maximize our social impact.
- Bachelor's Degree in Marketing, Communications, or related field: A solid educational foundation in marketing principles, combined with practical experience in executing successful marketing campaigns.
- Proven Experience in Social Impact Marketing: Demonstrated track record of developing and implementing marketing strategies specifically aimed at promoting social causes or driving positive change in society.
- Strategic Thinker: Ability to develop comprehensive marketing plans aligned with our social impact goals, with a clear understanding of target audiences and desired outcomes.
- Exceptional Communication Skills: Strong verbal and written communication skills are essential for effectively conveying our mission, values, and impact to diverse audiences.
- Analytical Skills: Proficiency in data analysis and interpretation to measure the effectiveness of marketing campaigns, identify trends, and make data-driven decisions for optimization.
- Digital Marketing Expertise: In-depth knowledge of digital marketing channels including social media, email marketing, SEO, and online advertising, with a proven ability to leverage these channels to maximize reach and engagement.
- Creative Problem-Solver: Ability to think creatively and develop innovative marketing strategies and campaigns that resonate with our target audience and drive meaningful action.
- Team Player: Strong collaborative skills and the ability to work effectively with cross-functional teams to achieve common objectives, including creative, development, and advocacy teams.
- Passion for Social Impact: Genuine commitment to making a positive difference in the world and a deep understanding of social issues and their implications for marketing strategies.
- Adaptability and Resilience: Willingness to adapt to changing circumstances and embrace challenges as opportunities for growth, with a resilient mindset to navigate setbacks and obstacles along the way.
If you meet these requirements and are ready to channel your marketing expertise towards creating meaningful social change, we invite you to join us in our mission to make a difference and leave a lasting impact on society!
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