SKAYKA PVT LTD.
Location
Pune | India
Job description
Responsibilities
Guest Posting Executive / Content Outreach Executive SKAYKA PVT LTD is looking for a Guest Posting Executive to work for our Australian based leading solar company who will engage with website administrators, bloggers, and influencers to promote our content effectively. This role requires strong networking and relationship-building skills to enhance brand visibility and online presence. Responsibilities: Content Strategy: Collaborate with the marketing team to develop content outreach strategies aligned with the company's marketing goals and target audience. Content Creation: Produce high-quality, engaging, and informative content in various formats, including articles, blog posts, infographics, videos, and social media posts, that showcase our solar products, industry insights, and sustainability initiatives. Outreach Campaigns: Plan and execute content outreach campaigns to promote our content to relevant industry influencers, blogs, websites, and media outlets to increase brand exposure and backlink acquisition. Media Relations: Collaborate with PR teams to pitch content and company news to relevant media outlets and secure coverage in relevant publications. Guest Posting: Identify and secure guest posting opportunities on authoritative websites and platforms to drive traffic to our website and increase our domain authority. Social Media Engagement: Leverage social media channels to distribute content and engage with our audience, fostering a community around our solar brand. Performance Tracking: Monitor the performance of outreach campaigns, track key metrics, and provide regular reports on content outreach effectiveness and ROI. SEO Optimization: Collaborate with the SEO team to ensure that content is optimized for search engines and supports our organic growth strategy. Industry Research: Stay up-to-date with solar industry trends, competitor content strategies, and emerging content marketing techniques to continuously enhance our outreach efforts. Requirements: Proven work experience in content marketing, digital outreach, or a similar role. Excellent written and verbal communication skills with a keen eye for detail. Strong understanding of content marketing principles, SEO best practices, and digital marketing trends. Familiarity with solar energy, renewable energy, or sustainability topics is a plus. Proficiency in using content management systems, outreach tools, and social media platforms. Demonstrated ability to build and maintain relationships with industry influencers and media contacts. Highly organized and able to manage multiple outreach campaigns simultaneously. Creative thinker with the ability to craft unique and compelling content angles. Passion for clean energy and a commitment to promoting sustainable practices.Job tags
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