Brand Manager - Lifestyle
Location
Mumbai | India
Job description
Position Brand Manager (Lifestyle Business Vertical)
Experience We require 360 experience in marketing keen to have expertise in digital Atl Btl and offline marketing & Branding Experience in Lifestyle & Wellness industry where we require one from the lifestyle industry.
Overview:
The Brand Manager for Lifestyle & Wellness is as Salon Spa Gym Nail Spa Foot Spa Wellness Studio Makeup Studio Slim Center Beauty Center Tattoo Parlour Blowdry Bar Asthethics plays a crucial role in developing and implementing brand strategies to drive growth and engagement within the wellness industry. This role is essential in contributing to the organizations overall brand success market positioning as we have multiple franchise outlets in different cities.
Vision & Mission :
To bring India at par with International Fashion and Beauty standards and transform it into one of the leading luxury destinations in the world by establishing an extensive network of the international brand
in the country.
AIM :
To be the most influential brands in the Indian lifestyle fashion and
beauty industry and set the benchmark for the rest of the luxury industry across the country.
Key Responsibilities:
- Develop and execute comprehensive brand strategies for wellness products/services.
- Conduct market analysis and identify opportunities for brand enhancement and growth within the wellness sector.
- Collaborate with crossfunctional teams to ensure brand consistency and effective communication across all channels.
- Manage brand budget forecasting and provide timely financial reports.
- Drive new product launches and oversee the complete product lifecycle.
- Monitor and analyze market trends consumer behavior and competitor activities.
- Create and implement innovative marketing campaigns to increase brand awareness and customer engagement.
- Manage external agencies and vendors to deliver highquality brand assets and materials.
- Utilize data analysis to measure the performance of brand initiatives and make datadriven decisions.
- Ensure brand compliance with industry regulations and standards.
Required Qualifications:
- Bachelor s degree in Marketing Business Administration or a related field.
- Proven experience in brand management within the wellness or healthcare industry.
- Demonstrated success in developing and implementing successful brand strategies.
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Excellent project management and organizational abilities.
- Effective communication and interpersonal skills to collaborate with internal and external stakeholders.
- Proficiency in market research and trend analysis.
- Understanding of digital marketing tools and platforms.
- Ability to multitask and prioritize in a fastpaced environment.
- Knowledge of regulatory requirements and compliance within the wellness industry.
Working Days: Monday to Friday
Location Mumbai Santacruz West (Kindly apply only if you can relocate/work in preferred location)
Note Mention a cover letter about your overall experience and if you are selected what you can do for us.
Thanks & Regards
Rahul Manager HRD
Email
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strategic planning,market analysis,brand development,campaign management,data analysis,wellness,healthcare,skin,aesthetics,marketing agency,nails,spa,design for health and wellness,gym,hair care,salons,content writing,digital copyright,branding,brand awareness,school marketing,healthcare marketing,healthcare industry,digital marketing,performance marketing,lifestyle brands,luxury lifestyle,communication,corporate branding,brand management,advertising management,events
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