Precised Talent
Location
Noida | India
Job description
Digital Marketing Head with a Software Development Company in Noida.
Designation : PPC ManagerTotal Experience : 8-10 years
Salary Bracket - up to 8 LPA Responsibilities : PPC Campaign Management : - Develop, implement, and optimize paid search and display advertising campaigns across various platforms including Google Ads, Bing Ads, Linked-in Ads and social media channels. - Conduct comprehensive keyword research to identify relevant and high-performing keywords for campaigns. - Create compelling ad copies and design effective landing pages to enhance campaign conversion rates. - Monitor campaign performance, conduct A/B testing, and adjust strategies to maximise click-through, conversion, and overall ROI. Budget Management : - Manage PPC budgets effectively, allocating funds strategically across campaigns to achieve client goals and objectives. - Implement bidding strategies and adjustments based on performance data to optimise campaign spending and deliver cost-effective results. Performance Analysis and Reporting : - Analyze campaign data, generate insightful reports, and provide actionable recommendations to clients. - Monitor key metrics such as CTR, conversion rates, quality score, and ROI to identify trends and opportunities for improvement. - Present campaign results and strategies clearly and effectively to clients, demonstrating the value delivered through PPC initiatives. Client Collaboration : - Act as the primary point of contact for clients, understanding their business objectives and marketing goals. - Collaborate closely with clients to align PPC strategies with broader digital marketing initiatives. - Provide strategic recommendations and proactively identify opportunities to enhance clients' online presence and performance. Stay Updated and Innovate : - Stay informed about industry trends, emerging technologies, and new features on digital advertising platforms. - Experiment with new PPC techniques and tools to enhance campaign performance and stay ahead of the competition. Qualifications : - Bachelor's degree in Marketing, Business, or related field. - Proven experience managing successful PPC campaigns, preferably in an agency setting. - Proficiency in Google Ads, Bing Ads, Linked-in Ads and social media advertising platforms. Rajat Srivastava
Human Resources
DMR (Digital Marketing Recruiters)
Mobile : 9354360440
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