Senior Marketing Specialist - Datech

Location

Chennai | India

Job description

• The purpose of the Snr Digital Marketing Specialist is to develop and implement Technology Solutions APJs digital marketing strategy

• The Digital Marketing Specialist will manage all of Technology Solutions APJ s online mediums including social media channels, planning regular content to engage existing and new audiences and deliver marketing and communication strategies across these mediums

Responsibilities:

• Working across multiple areas of the business locally, regionally and globally to adhere to corporate branding guidelines during a period of considerable dynamism.

• Working across multiple platforms to communicate with Technology Solutions internal and partner stakeholders.

• Continuous improvement - consistently looking at better ways to service our customers through communication, tools and technology execution.

• Drive and support APJ digital marketing strategy as it relates to online traffic.

• Work closely with the APJ marketing team to identify communication topics, build a central schedule and drive

• Overseeing the social media strategy for the company imagery.

• Review new technologies and keep the company at the forefront of developments in digital marketing.

• Regular updates to digital marketing platforms including localizing content as required, creating web graphics and sourcing required.

• Email marketing - template design, content facilitation, effectiveness and measurement

• Coordinating advertising and editorial content to meet publication deadlines and specifications as Technology.

• Creating content for use on social media platforms including infographics and short videos

• Analyzing the performance of digital platform and social media channels including YouTube, LinkedIn and Twitter

• Track conversion rates and make improvements to online platforms.

• Managing day-to-day paid search engine marketing and enhancing Search Engine Optimization across all websites, with proactive improvements to ensure best practice.

• Evaluating customer research, market conditions and competitor data

• Monitor analytics and success metrics for analysis and ongoing strategic planning.

• Manage strategic relationships with Facebook, Twitter, LinkedIn, and Google

• Developing and managing digital marketing campaigns

• Ensuring all marketing collateral meets the corporate guidelines and brand identity.

• Managing online brand and product campaigns to raise brand awareness.

• Researching and advising on social media policy for the company, individual brands and business areas as required

• Collaborate with all areas of the business to ensure best practice, consistency and to improve communication activities.

• Maintaining a central marketing hub for sales and other employees to access

• Projects related to increasing Technology Solutions brand awareness, improving Resellers ease of doing business with Technology Solutions and building tools to enhance customer experience and

• Solutions profitability.

What's In It For You

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization : Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives

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