Planet Smart City
Location
Pune | India
Job description
Roles & Responsibilities:
Campaign Management: Develop and execute robust PPC strategies and conduct experiments with messaging, platforms, and channels. Monitor and analyze key performance indicators such as CPA and ROAS for objectives ranging from awareness, app installs and lead generation. Collaborate with the creative agency for the creative delivery of ads SEO Optimization: Work closely with the SEO agency to implement effective optimization strategies. Regularly assess and improve content effectiveness, website ranking and brand/product visibility. Outbound Marketing: Plan and implement outbound digital marketing campaigns using channels like WhatsApp, SMS and Email. Use marketing automation tools (CRM) to execute targeted outbound campaigns. Analyze campaign metrics to optimize outreach strategies. Channel Activation, Reporting, and Analytics: Activate and manage digital channels for optimal results based on business objectives. Generate regular reports on digital marketing performance. Utilize analytics tools to assess and enhance campaign and channel effectiveness. Requirement: 4-6 years of relevant digital marketing experience. Proven track record in creating and executing media plans across digital channels. Expertise in outbound digital marketing, including Email, WhatsApp, and SMS using marketing automation tools like Zoho CRM. HubSpot etc. Strong understanding of digital marketing metrics Excellent knowledge of SEO, SEM, PPC, Email, and Content Marketing tools and concepts. KPIs (Key Performance Indicators): Return on Advertising Spend (ROAS) Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Mille (CPM) Email marketing metrics Website performance metrics SQL/MQL Conversion Rate (CVR) Support: This role benefits from collaboration with an SEO & Content Agency and a Creative Agency to enhance overall digital marketing efforts.Job tags
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