Digital Marketing Specialist

Location

Bangalore | India

Job description

Job description

Responsibilities:

• Plan and implement the overall SEO strategy [On & Off-page SEO (Quality backlinks)]
• Run successful digital ad campaigns on Google Ads, Facebook, LinkedIn, and other platforms.
• Track and improve campaign performance to meet predetermined KPIs and goals and ensure maximum return on investment.
• Work with Google Analytics, Google Webmaster tools
• Analyze the competition and provide suggestions for improvement
• Be actively involved in SEO efforts (keyword research based on intent, gap analysis, and take efforts on to get them ranked), analyze and fix SEO issues on websites
• Provide weekly and quarterly analysis reports port to the seniors
• Keep updated with the latest industry trends and ensure that the company is in front of the industry developments
• Create a branding strategy for the company and execute the same
• Develop and manage a strong social media presence, engaging with our target audience and fostering online communities.
• Initiate the discussion with vendor on listings of products in review websites, research new software review sites, discuss with senior for both organic and paid listings, and get the listing live via continuous follow-up
• Plan and implement email marketing strategy, understanding of framing templates, and modifying them as per the results
• Develop and monitor campaign budgets
• Evaluate important metrics that affect our website traffic, leads quality, and target audience
• Open up different channels for lead generation

Requirements:

• 3+ years of experience as a Digital Marketing Executive
• Proficiency in digital marketing tools, including Google Analytics, Google Ads, social media platforms, email marketing platforms, and SEO tools.
• Should be excellent with marketing content distribution
• Solid understanding of keyword intent
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Familiarity with web design and WordPress
• Sense of ownership and pride in your performance and its impact on a company success
• Critical thinking and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

Job Type: Full-time

Salary: ₹25,000.00 - ₹30,000.00 per month

Schedule:

• Day shift

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