Location
Bangalore | India
Job description
ZKX is the first permissionless protocol for derivatives built on StarkNet. We're building a decentralized exchange that lets users trade derivatives using reward mechanisms, liquidity provisioning, and simplified access to complex trading strategies. We're passionate about democratizing access to global yields so anyone can invest in them.
You can read more about our vision, what we're building, and our roadmap here.
We're backed by well-known venture funds in the ecosystem. By joining us, you have the opportunity to work with a global team and the chance to shape the future at ZKX.
Requirements Content Creation & Management - Research & spot content ideas & opportunities for our digital platforms, guided by SEO best practices.
- Understand the brand's voice, style guidelines, and marketing objectives to cross-check content published on our digital platforms, including UGC.
Email Marketing - Segment lists based on behaviors like past email engagement & website interactions
SEO & SEM - Assist with SEO strategies to improve organic search visibility and ranking.
- Assist in managing the company's website content, ensuring that it is up-to-date, user-friendly, and optimized for search engines and user experience.
- Support Search Engine Marketing (SEM) campaigns.
Analytics & Reporting - Monitor & evaluate the performance of digital marketing campaigns using web analytics tools (Google Analytics, GSC, Google Ads) to advise on improvements.
- Prepare reports on campaign performance, insights, and recommendations for optimizing marketing campaigns.
Digital Advertising - Help in planning, executing, and managing online advertising campaigns across various platforms, including display & PPC.
- Monitor budgets and adjust bids to optimize the ROI of digital advertising campaigns.
Market Research - Conduct digital market research to gather insights into market trends, customer behavior, and competitive landscape.
- Analyze research findings to inform marketing strategies and tactics.
Collaboration - Work closely with other departments (e.g. content, communications, community, product, design) to ensure a cohesive and integrated marketing strategy
- Collaborate with external agencies and vendors as required to execute digital marketing initiatives.
Miscellaneous - Proficiency in Google Sheets, Click-up, CT, YT
- Continuously striving to improve your skill set
- Able to work under pressure & independently. You do not need to be micromanaged to get shit done
Qualifications - Excellent writing and verbal skills in English are a MUST
- 2+ years of experience in digital marketing (preferably in crypto, DeFi, and web3)
- A degen by heart who speaks the CT language and has a secret meme repository
- Ability to plan and execute an editorial calendar and ensure a constant flow of content
- Ability to work in a dynamic work environment, and balance multiple projects, if required
- Go-getter with strong organization and time management skills
- Focus on the quality of work and attention to detail
Benefits - Global Team - Join to work with a team with extensive experience across venture building, technology scaleups, and financial derivatives structuring in 10+ countries across the globe
- Financial Incentives - Competitive salary, token package, and high-performance incentives
- Health and Wellness - We believe that each person's well-being is essential to our success, and we try to create a work environment where people are supported in their physical, social and mental health
- Life@ZKX - Opportunity to travel the world, work with a talented team and connect with key people in the industry
- Flexible working hours and vacation Policy
- Office/co-working space and equipment reimbursement
We're working to address some of the core problems in DeFi and are proud to be creating new fundamentals for the ecosystem. We constantly challenge ourselves, value transparency and trust, and love what we do.
Join us in delivering DeFi as it's meant to be!
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