Marketing Manager (Kitchen Appliances)
Talent Bee Consulting Pvt Ltd.
Location
Bangalore | India
Job description
Ideal Candidate
- 2+ Years of experience in Marketing
- Experience in Offline and online marketing
- Experience in Appliances or Consumer products preferred
Organization A well-established Kitchen Appliances manufacturing company based in Bangalore with pan India presence.
Role As the Marketing and Branding Manager, you will be responsible for developing and executing marketing strategies to enhance the visibility, reputation, and sales of kitchen appliances. You will play a key role in shaping the brand identity, managing marketing campaigns, and fostering customer engagement.
Responsibilities - Develop and Implement Marketing Strategies:
- Create comprehensive marketing strategies to promote our kitchen appliances and establish a strong brand presence in the market.
- Conduct market research to identify trends, customer needs, and competitor activities to refine marketing strategies.
- Brand Development:
- Develop and maintain the brand identity, ensuring consistency across all marketing materials and communication channels.
- Collaborate with design teams to create visually appealing and compelling branding materials, including brochures, advertisements, and online content.
- Digital Marketing:
- Oversee digital marketing initiatives, including social media, email marketing, and online advertising, to increase brand awareness and drive online sales.
- Monitor and analyze online performance metrics, adjusting strategies as needed to optimize results.
- Product Marketing:
- Develop and execute product marketing plans for new and existing kitchen appliances, highlighting unique features and benefits to attract target customers.
- Coordinate with product development teams to gather product information and create marketing collateral.
- Public Relations and Events:
- Cultivate relationships with media outlets, influencers, and bloggers to secure press coverage and enhance brand visibility.
- Plan and execute promotional events, trade shows, and product launches to showcase our products and engage with customers.
- Customer Engagement:
- Develop customer engagement programs to enhance customer loyalty and satisfaction.
- Gather and analyze customer feedback to improve products and services, ensuring a positive customer experience.
- Budget Management:
- Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
- Monitor expenses and provide regular reports on the effectiveness of marketing campaigns.
Candidate - Bachelor's degree in Marketing, Business, or related field. Master's degree is a plus.
- Proven experience 2+ years in marketing and branding, preferably in the kitchen appliances or similar industry.
- Strong understanding of digital marketing strategies and tools.
- Excellent written and verbal communication skills.
- Creative thinker with a keen eye for design and branding aesthetics.
- Ability to analyze market trends and customer behavior to make data-driven decisions.
- Exceptional project management and organizational skills.
- Proficiency in marketing software and tools.
- Strong leadership skills and ability to work collaboratively in a team environment.
Salary 8 LPA
Location Basavangudi, Bangalore
Skills: consumer products,branding,budget management,digitak marketing,digital marketing,offline marketing,marketing,sales,brand development,marketing communications,product marketing,public relations,online marketing,events,customer engagement,appliances
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